Design

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Design Trends for 2018

Based on the billions of searches that take place on the platform every year, Shutterstock analyse search data to determine the standout design trends and emerging styles that will influence the world of design each year.

Here at mooch, we love to keep an eye out for the latest design trends and predictions for upcoming trends, so we couldn’t resist sharing a few of them with you…

Fantasy

Following the arrival of all things unicorn-themed in 2017, Shutterstock revealed that the number of searches for the term have increased by almost 300% from the previous year, as well as an increase in searches for other symbols from the fantasy genre. The magical and mystical connotations and vibrant colour palette are sure to bring a touch of supernatural to the design scene this year.

Space

Continuing on from the ‘out of this world’ theme of fantasylands, Shutterstock discovered that the sci-fi designs are entering back into the world of creative. The increase in popularity is thought to be a result of the huge popularity of the genre at the box office, such as Star Wars and Stranger Things. We’ll be keeping our eye out for hints of planets, asteroids and galaxies over the coming year.

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Another trend revealed is the return of the pastel palette. Shutterstock saw an increase in the colour ‘blue candy’ by a huge 609%! They suggest that designers should “blow off the dust” from these traditional colours – it sounds like we may be seeing more of them over the next few months!

Natural Luxury

We’ve seen marble making it’s way into home design, but it isn’t just stopping there. Shutterstock reported a 416% increase in the searches for marble, as well as an increase in searches for agate and other natural stones. The swirls and ripples from the natural luxury style are great to introduce texture and a ‘high-end’ feel to design.

Have you spotted any of these trends yet? Check out the full article here!

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Landing Pages – What, Why and How?

A landing page is a ‘standalone’ web page, separate to the company website that acts as an entry point for visitors who respond to an advertisement, such as an email, social media advertisement, or Pay-Per-Click campaign by clicking the call to action or link.

The purpose of a landing page is to collect information and convert visitors into leads. They are used to direct visitors to tailored pages for a specific campaign or conversion objective and are often used to reach specific business goals, such as marketing a new product or targeting a new market.

Rather than sending potential leads to a generic website homepage, landing pages can ensure that messages are specific to the particular offer advertised, allowing you to align them perfectly with your advertisements.

Now that you know what landing pages are and why you should use them, how can you ensure they’re successful?

  • Match the message: make sure the content and design of the landing page matches the marketing material that has sent the visitor there.
  • Minimise content and images, and focus on the specific task that you want the visitor to complete to help reduce distractions.
  • Include a form to capture visitor’s information. The more information you have on leads, the better you can segment and effectively market to them.
  • Ensure that your landing pages are responsive on mobile devices.
  • Fulfil the promise of the advert – if users don’t see the specific offer you advertised, they may think they have reached the wrong page.
  • A/B test landing pages to test the effectiveness of different elements, such as headlines, call to actions and images in order to find the best way to increase conversions.

Wondering how landing pages could support your campaigns? Give us a call on 01527 592738 and speak to one of our web experts today!

 

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What Does 2018 Have in Store for The Manufacturing Industry?

Here at mooch, we work with many clients in the manufacturing industry. Our experience working with these clients and interest in the sector has prompted us to take a look at how the industry is currently performing and what else 2018 might have in store…

According to the Office of National Statistics (ONS), the British manufacturing sector produced its highest output at the end of 2017 since April 2008, reporting an increase in production for 7 consecutive months. This is the longest unbroken run in over 20 years.

With solid growth in the industry setting a reasonably bright outlook for 2018, we had a look at what else can be expected in the industry, which is thought to be going through a ‘technological revolution’ as more and more businesses invest in new, innovative technology.

Many larger businesses within the industry are already making the step towards the concept of ‘Smart Factories’, and the ‘Internet of Things’, allowing machinery and devices to be connected to the Internet to communicate and gather real time data and feedback. It is thought that in 2018, smaller manufacturing businesses will follow and start to embrace some of these technologies to increase efficiencies and optimise processes.

As consumers continue to introduce artificial intelligence (AI) into their homes and everyday lives, it is predicted that the technology will also start to find its niche in the manufacturing industry. AI is thought to allow manufacturers to predict future trends and make decisions based on the interpretation of past data, rather than human subjectivity and guesswork.

Many other innovative technologies are already being piloted across the sector, such as 3D printing, automation, robotics and virtual reality. Many of these have been used in the industry for many years however, they begin to enter more established phases where capabilities are improving rapidly.

It is predicted that these technologies will continue to be embraced during 2018 as they begin to play a more influential role in the manufacturing industry to create more efficient systems and processes.

We love to work in a wide range of manufacturing and engineering sectors. Build your next big idea that delivers massive ROI by getting in touch here.

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Marketing Hack Books for FREE!

Introducing the new additions to the mooch Marketing hack book collection!

You might remember the mooch ‘Little Book of Marketing Hacks’ that we released last year. The handy guide left everyone hungry for more of mooch’s marketing wisdom… and here it is!

Introducing not one, not two, but THREE new additions to the Marketing Hack book collection!

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Are you thinking of partnering up with a Marketing Agency? See our 10 Top Questions to Ask Your Create Agency here to ensure you get all of the information you require to make your decision:

Perhaps your e-commerce site needs a refresh? Check out our 10 Tips to Creating a Great Ecommerce Website in order to build trust, satisfy customers and ultimately increase sales here:

Maybe you need help with your social media strategy? Our 20 Social Media Top Tips are sure to help you increase brand awareness and build relationships with existing and potential customers. Check it out here:

Want paper copies to add to your mooch ‘Little Book of Marketing Hacks’ collection? With pleasure! Just pop your name and postal address over to [email protected] 

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‘Tis the season for Christmas Ads

2017 has seen some excellent Christmas ads appear on our screens. From the highly anticipated John Lewis ‘Moz The Monster’ campaign, to Marks and Spencer’s Paddington Bear and the adventures of Aldi’s Kevin the Carrot, it’s been a tough decision to choose the 2017 favourite!

With all of the Christmas ads now released (they’ve been coming since September!), the stars in our eyes this year have to be Mr and Mrs Bair, from Heathrow Airport’s ‘Closer This Christmas – It’s A Wonderful Flight’ campaign. Our furry friends have returned for 2017 after the airport received an “overwhelming response” to the bears debut appearance last Christmas.

The advert tells the story of the 50-year relationship of Edward and Doris, showing them meeting in the 1960’s where Doris is an airhostess and Edward is a passenger.

The couple continue to meet at Heathrow during the Christmas period for many years, as they grow old together and their family grows to three generations. In 2017, Edward Bair comes out of arrivals to see his bigger than ever family rush over to greet him.

Behind the story of the lovable bears, the clever features in the advert evoke strong feelings of nostalgia and pull on the heartstrings of many who will be flying home to see loved ones over the Christmas period this year.

You can view our favourite 2017 Christmas advert here .

Which is your favourite?

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Typography tips every designer must know

Typography is relatively simple… It’s just the art of arranging type. It’s central and vital to the skills of a creative designer and is about much more than making the words simply just legible. Your choice of typeface and how you make it work with your layout, colour scheme and design theme will make the difference between a good, bad and great design.

Good typography is often down to creative intuition.

A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent they’ve been honing for years. There’s a vast array of paid-for and free fonts to choose from all across the internet, but with power comes responsibility. Just because you can choose from a vast library doesn’t mean you have to; there’s something to be said for painting with a limited palette.

All typefaces are not created equally as well. Some are large and wide; some are skinny and narrow. So words set in different typefaces can take up a very different amount of space.

 

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Taking your print work to the next level…

Take your print work to the next level and impress your customers and cliental with GF Smith paper

GF Smith paper is often used because of their vast range of creative papers and boards, not to mention the range of colours and finishes. GF Smith can even supply specific GF Smith samples to help make your decision that much easier.

There are many major advantages to using GF Smith printing paper. One being that it is completely bespoke, from size to colour. By using any high-quality printing and finishing processes, you can take a a job to that next level.

Bob Bryant, Mooch’s Senior Designer –

“When working from start to finish on multiple print jobs, the end goal is always to achieve the best finish possible, with this in mind, it is always offered to the client to have their job finished on a high quality paper finish. In some cases, this isn’t always the route to go, but on certain jobs, using GF Smith paper really adds a nice finish to the job.”

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Using social media to inspire interest

Making use of your social media platforms to inspire interest

Social media is an effective platform that can have tremendous influence on brand recognition, engagement and conversions. The Internet Advertising Bureau UK found that nearly 80% of people who took part in the study would be persuaded to return their custom in the future because of the business’s social media presence (Click here for the full report).

For small businesses where word-of-mouth and reputation are imperative for brand recognition and growth, it is especially important to have an effective social media marketing strategy.

Read about how Mooch teamed up with Tinkable to maximise the effectiveness of their social media presence.

The Project

We teamed up with Tinkable to help them increase customer engagement and sales through social media. Tinkable specialise in Non-Surgical Cosmetic and Beauty treatments with clinics throughout the West Midlands.

Mooch set up a marketing campaign advertising 20% off treatments for a limited time with one of their Nurses, Charlotte. This was promoted using sponsored Facebook posts targeting specific audiences based on a number of demographics such as age, location and gender. The campaign was also targeted towards those who have interests relating to the services that Tinkable offer.

Alongside the Social Media marketing, Mooch also designed and developed 2 website landing pages and created a series of HTML mailshots to advertise the discount available.

The Outcome 

Over 28 days, Tinkable reached just under 38,000 people in the West Midlands. Compared to the previous 28 days before the campaign commenced, this was an increase of 1,826%! The company Facebook page gained 233 page likes which was also a huge increase of 1,065%. Tinkable’s Facebook posts have also seen an engagement increase of 268%. That’s 2,687 engagements in the last 28 days!

As a result of this, Tinkable received an outstanding amount of new enquiries relating to the 20% discount – 70 in total over the month. 62 of these enquiries came via their Facebook page and 30 of these turned into bookings. It is hopeful that after receiving the excellent service that Tinkable offer, many of these new clients will return, continuing to build on Tinkable’s current customer base.

For five top tips on how to make the most of your social media pages visit: http://moochcreative.co.uk/top-5-tips-utilise-social-media-platforms/

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How to utilise your social media platforms!

In todays’ society, social media is a key element for many businesses. It allows people to keep constantly updated with their favourite brands/businesses, as well as being a great way for businesses to directly target their desired market in a quick, easy and creative way.

Here are 5 top tips on how to utilise your social media platforms and ensure that they are a strong area for your business:

1. Consistency is key. Most businesses have multiple social media accounts and if they are not given enough time and thought, they can become irrelevant and completely unconnected from each other. It is important that you don’t try and spread your workload to thinly and over too many channels. For example, if you only have enough time to focus on 2 platforms, then stick to this and work on them so that they are consistent in tone of voice, theme and activity. Having strong accounts will draw more people to your business.

2. Know your audience. Following on from the previous point, it is important to understand your target market, as this could have a huge impact when choosing the social media accounts that your business wants to utilise. Generation Z* will have a completely different favourite media platform choice to Generation X*. Understanding this and knowing where to promote your marketing will help attract your desired audience.

3. Create a content plan. Planning out what you want over your channels is also a great way to ensure that your platforms remain consistent and up-to-date with fresh content. It also allows you to sort in advance when you want any competitions/specific marketing strategies and how to integrate this into your channels smoothly and efficiently.

4. #HASHTAGS. They have become one of the most effective ways of marketing in the 21st century. Make sure that you don’t overload on your usage and create a tag that ties your campaign together well and that is simple and easy to spell and remember.

5. Be approachable. It doesn’t matter whether you are a big business or a small independent company, people will always appreciate you taking the time to talk to them and make them feel important within the customer journey. This could be something as simple as replying to a question via Twitter. Every little helps create a positive brand image.

*Generation Z – no official time scale but typically individuals born between 1995 – 2005
*Generation X – individuals born between 1961 – 1981

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10 Email Marketing Mistakes To Avoid

Email marketing is still an effective way to reach prospective and existing customers, even with the rise of social media and texting. If you want your email to stand out in any inbox and not wind up in the trash, avoid making these 10 email-marketing mistakes.
1. Focusing only on promotion
Instead of using email marketing exclusively as a sales tool, you can use it as a medium to engage your customers and build customer loyalty.
2. Having a confusing, deceptive or boring subject line
The subject line is the first thing that we see in our email inbox and it is what makes people want to click on your email or not. That’s why it’s important to spend time creating a subject line that will really grab your readers’ attention.
3. Embedding your message in an image
Avoid putting all your text into images. If there is an issue and images don’t load for some reason, your text doesn’t either. So make sure you balance images with clear and concise text in the body of the email.
4. Having too much text.
To help ensure your message is read make sure you shorten your text to make your message more concise and include amazing photography to entice your reader. This will help you make a lasting impression once you’ve gained that initial email-opening click.
5. No Clear Call to Action
It’s not enough to just have a ‘Call to Action’ button, it has to be placed right too.
6. Not tracking results
Tracking results will allow you to see how a campaign is performance through open rates and click-through rates. But tracking results will allow show if your efforts are paying off.
7. Sending Out Emails Without Permission
This is a big NO. You should only send your mails to those on the OPT-in list.
8. Sending Out Emails Without An Unsubscribe Option
Always make sure you have a clear unsubscribe option in your mail, to make it as easy as possible for people to leave your list if they want. So, no hiding from it either! In the UK it’s illegal to send a mail without an unsubscribe option.
9. Ignoring Timing
Timing is one of the most important factors for achieving good open rates. The whole effort of creating the right content, for the right people, goes in vain if the timing is wrong.
10. Sending Out Mails Without Testing Them
We know you put a lot of effort in to creating email campaigns. But all these efforts are meaningless if you forget to test them.