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Introducing The New mooch Augmented Reality Marketing Hack Book!

To add to our fast growing collection of mooch Marketing hack books, we have released our latest edition – ‘Top 10 Tips on Augmented Reality’.

Whether Augmented Reality is completely new to you, or it’s at the heart of your current marketing strategy, our handy guide is sure to give you an insight into how AR works, how it can benefit your business and how mooch can help you bring your ideas to life.

If you’re confusing AR with VR, wondering how trigger images work or where the future of AR is heading, just click here to find out more!

The capabilities of AR are rapidly expanding – don’t let the competition get there first! Let us show you how to enhance customer experiences and showcase your brand or product using this exciting and innovative technology.

Ready for your next instalment of mooch marketing wisdom? Get your free paper copy to add to your ‘Little Book of Marketing Hacks’ collection now!

Just pop your name and postal address over to [email protected] and we’ll get one over to you straight away.

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Is Direct Mail Making a Comeback?

In recent years, whilst marketers have focused their efforts on cost effective, online digital marketing methods, fewer businesses have used traditional direct mail campaigns. However, in 2017, data from the Advertising Association and Warc found that direct mail, after online and TV, was the third largest media channel in the UK. Is direct mail going to make its voice heard once again in 2018?

With most of our email inboxes bursting at the seams, direct mail seems to have been given a new lease of life. Our inboxes are full of news, updates and offers from businesses that we simply don’t have time to read. With everybody else advertising online, physical mailboxes have become a lot less cluttered.

There’s no denying that new technologies have changed the direct mail industry. Digital advances allow recipients to engage with direct mail using their mobile devices, creating seamless online and offline experiences. For example, Augmented Reality (AR) allows a visual prompt on a mailer to be activated through a smartphone or tablet.

The more sophisticated methods that businesses are using to collect consumer information have also contributed towards the direct mail resurgence, allowing businesses to more accurately segment the market and precisely target them using personalised content.

So how effective is it? There have always been questions about the effectiveness of direct mail campaigns, as the traditional method is difficult to measure in terms of responses and ROI. Technological advances have made the results much easier to manage, for example the use of QR codes campaigns. Once scanned, the codes can send recipients directly to a landing page that is only used for the campaign, allowing them to be easily tracked and measured.

With personalised content, effective segmentation of your audience and integration with online channels, you can stand out from the digital noise by using a more traditional approach like direct mail!

Want to keep up with other marketing news and trends? Follow us on Facebook today!

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The Rise of Content Marketing

With traditional and interruptive marketing strategies continually hitting obstacles, and the increase of social media marketing, content marketing is becoming an increasingly powerful tool to attract an engaged audience.

The strategy is described as a technique that involves publishing valuable and relevant content with the aim of attracting, informing and engaging an audience, and giving them the information they need about your product or service to become a customer.

Despite having a similar goal to traditional marketing (to drive profitable action), content marketing is executed very differently. The strategy does not directly promote a product or service; instead it shares content closely relating to the industry to inform and educate audiences.

So, what are the benefits?

Build Trust
Content marketing is a great way to show off what your business knows about a particular subject within your industry. A customer’s confidence and trust in your product or service is naturally increased when you can clearly demonstrate your knowledge and understanding of their business challenges.

Search Engine Optimisation

When done correctly, content marketing can contribute to your SEO efforts by giving you more opportunities to rank for more search queries. Including key words in your articles, blog posts or case studies and producing consistent, high quality content gives Google more chances to put your content in front of those who are searching for it.

Drive Conversions

One of the greatest benefits of content marketing is that it can help to generate conversions. Research has shown that 60% of people are inspired to seek a product after reading content relating to it.

Nurture Relationships

A key benefit of content marketing is that it works on building relationships, instead of chasing sales. As well as acquiring new customers, the strategy can help to engage existing customers, building loyal relationships and giving them a reason to stick to your brand.

Increase Visibility

Content is very shareable. Whether your audience share a post on social media, or forward your email to a friend, content marketing is a great way to expand brand awareness, increase impressions and grow web traffic.

Here at mooch, we can help you to identify which topics will work best for your target audience and the right way to speak to them with meaningful and valuable content. Have a content idea you’d love to bring to life? Why not send us a quick message on Live Chat now?

 

 

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Design Trends for 2018

Based on the billions of searches that take place on the platform every year, Shutterstock analyse search data to determine the standout design trends and emerging styles that will influence the world of design each year.

Here at mooch, we love to keep an eye out for the latest design trends and predictions for upcoming trends, so we couldn’t resist sharing a few of them with you…

Fantasy

Following the arrival of all things unicorn-themed in 2017, Shutterstock revealed that the number of searches for the term have increased by almost 300% from the previous year, as well as an increase in searches for other symbols from the fantasy genre. The magical and mystical connotations and vibrant colour palette are sure to bring a touch of supernatural to the design scene this year.

Space

Continuing on from the ‘out of this world’ theme of fantasylands, Shutterstock discovered that the sci-fi designs are entering back into the world of creative. The increase in popularity is thought to be a result of the huge popularity of the genre at the box office, such as Star Wars and Stranger Things. We’ll be keeping our eye out for hints of planets, asteroids and galaxies over the coming year.

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Another trend revealed is the return of the pastel palette. Shutterstock saw an increase in the colour ‘blue candy’ by a huge 609%! They suggest that designers should “blow off the dust” from these traditional colours – it sounds like we may be seeing more of them over the next few months!

Natural Luxury

We’ve seen marble making it’s way into home design, but it isn’t just stopping there. Shutterstock reported a 416% increase in the searches for marble, as well as an increase in searches for agate and other natural stones. The swirls and ripples from the natural luxury style are great to introduce texture and a ‘high-end’ feel to design.

Have you spotted any of these trends yet? Check out the full article here!

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Landing Pages – What, Why and How?

A landing page is a ‘standalone’ web page, separate to the company website that acts as an entry point for visitors who respond to an advertisement, such as an email, social media advertisement, or Pay-Per-Click campaign by clicking the call to action or link.

The purpose of a landing page is to collect information and convert visitors into leads. They are used to direct visitors to tailored pages for a specific campaign or conversion objective and are often used to reach specific business goals, such as marketing a new product or targeting a new market.

Rather than sending potential leads to a generic website homepage, landing pages can ensure that messages are specific to the particular offer advertised, allowing you to align them perfectly with your advertisements.

Now that you know what landing pages are and why you should use them, how can you ensure they’re successful?

  • Match the message: make sure the content and design of the landing page matches the marketing material that has sent the visitor there.
  • Minimise content and images, and focus on the specific task that you want the visitor to complete to help reduce distractions.
  • Include a form to capture visitor’s information. The more information you have on leads, the better you can segment and effectively market to them.
  • Ensure that your landing pages are responsive on mobile devices.
  • Fulfil the promise of the advert – if users don’t see the specific offer you advertised, they may think they have reached the wrong page.
  • A/B test landing pages to test the effectiveness of different elements, such as headlines, call to actions and images in order to find the best way to increase conversions.

Wondering how landing pages could support your campaigns? Give us a call on 01527 592738 and speak to one of our web experts today!

 

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What Does 2018 Have in Store for The Manufacturing Industry?

Here at mooch, we work with many clients in the manufacturing industry. Our experience working with these clients and interest in the sector has prompted us to take a look at how the industry is currently performing and what else 2018 might have in store…

According to the Office of National Statistics (ONS), the British manufacturing sector produced its highest output at the end of 2017 since April 2008, reporting an increase in production for 7 consecutive months. This is the longest unbroken run in over 20 years.

With solid growth in the industry setting a reasonably bright outlook for 2018, we had a look at what else can be expected in the industry, which is thought to be going through a ‘technological revolution’ as more and more businesses invest in new, innovative technology.

Many larger businesses within the industry are already making the step towards the concept of ‘Smart Factories’, and the ‘Internet of Things’, allowing machinery and devices to be connected to the Internet to communicate and gather real time data and feedback. It is thought that in 2018, smaller manufacturing businesses will follow and start to embrace some of these technologies to increase efficiencies and optimise processes.

As consumers continue to introduce artificial intelligence (AI) into their homes and everyday lives, it is predicted that the technology will also start to find its niche in the manufacturing industry. AI is thought to allow manufacturers to predict future trends and make decisions based on the interpretation of past data, rather than human subjectivity and guesswork.

Many other innovative technologies are already being piloted across the sector, such as 3D printing, automation, robotics and virtual reality. Many of these have been used in the industry for many years however, they begin to enter more established phases where capabilities are improving rapidly.

It is predicted that these technologies will continue to be embraced during 2018 as they begin to play a more influential role in the manufacturing industry to create more efficient systems and processes.

We love to work in a wide range of manufacturing and engineering sectors. Build your next big idea that delivers massive ROI by getting in touch here.

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Marketing Hack Books for FREE!

Introducing the new additions to the mooch Marketing hack book collection!

You might remember the mooch ‘Little Book of Marketing Hacks’ that we released last year. The handy guide left everyone hungry for more of mooch’s marketing wisdom… and here it is!

Introducing not one, not two, but THREE new additions to the Marketing Hack book collection!

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Are you thinking of partnering up with a Marketing Agency? See our 10 Top Questions to Ask Your Create Agency here to ensure you get all of the information you require to make your decision:

Perhaps your e-commerce site needs a refresh? Check out our 10 Tips to Creating a Great Ecommerce Website in order to build trust, satisfy customers and ultimately increase sales here:

Maybe you need help with your social media strategy? Our 20 Social Media Top Tips are sure to help you increase brand awareness and build relationships with existing and potential customers. Check it out here:

Want paper copies to add to your mooch ‘Little Book of Marketing Hacks’ collection? With pleasure! Just pop your name and postal address over to [email protected] 

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‘Tis the season for Christmas Ads

2017 has seen some excellent Christmas ads appear on our screens. From the highly anticipated John Lewis ‘Moz The Monster’ campaign, to Marks and Spencer’s Paddington Bear and the adventures of Aldi’s Kevin the Carrot, it’s been a tough decision to choose the 2017 favourite!

With all of the Christmas ads now released (they’ve been coming since September!), the stars in our eyes this year have to be Mr and Mrs Bair, from Heathrow Airport’s ‘Closer This Christmas – It’s A Wonderful Flight’ campaign. Our furry friends have returned for 2017 after the airport received an “overwhelming response” to the bears debut appearance last Christmas.

The advert tells the story of the 50-year relationship of Edward and Doris, showing them meeting in the 1960’s where Doris is an airhostess and Edward is a passenger.

The couple continue to meet at Heathrow during the Christmas period for many years, as they grow old together and their family grows to three generations. In 2017, Edward Bair comes out of arrivals to see his bigger than ever family rush over to greet him.

Behind the story of the lovable bears, the clever features in the advert evoke strong feelings of nostalgia and pull on the heartstrings of many who will be flying home to see loved ones over the Christmas period this year.

You can view our favourite 2017 Christmas advert here .

Which is your favourite?

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Typography tips every designer must know

Typography is relatively simple… It’s just the art of arranging type. It’s central and vital to the skills of a creative designer and is about much more than making the words simply just legible. Your choice of typeface and how you make it work with your layout, colour scheme and design theme will make the difference between a good, bad and great design.

Good typography is often down to creative intuition.

A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent they’ve been honing for years. There’s a vast array of paid-for and free fonts to choose from all across the internet, but with power comes responsibility. Just because you can choose from a vast library doesn’t mean you have to; there’s something to be said for painting with a limited palette.

All typefaces are not created equally as well. Some are large and wide; some are skinny and narrow. So words set in different typefaces can take up a very different amount of space.

 

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Taking your print work to the next level…

Take your print work to the next level and impress your customers and cliental with GF Smith paper

GF Smith paper is often used because of their vast range of creative papers and boards, not to mention the range of colours and finishes. GF Smith can even supply specific GF Smith samples to help make your decision that much easier.

There are many major advantages to using GF Smith printing paper. One being that it is completely bespoke, from size to colour. By using any high-quality printing and finishing processes, you can take a a job to that next level.

Bob Bryant, Mooch’s Senior Designer –

“When working from start to finish on multiple print jobs, the end goal is always to achieve the best finish possible, with this in mind, it is always offered to the client to have their job finished on a high quality paper finish. In some cases, this isn’t always the route to go, but on certain jobs, using GF Smith paper really adds a nice finish to the job.”

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