Making use of your social media platforms to inspire interest
Social media is an effective platform that can have tremendous influence on brand recognition, engagement and conversions. The Internet Advertising Bureau UK found that nearly 80% of people who took part in the study would be persuaded to return their custom in the future because of the business’s social media presence (Click here for the full report).
For small businesses where word-of-mouth and reputation are imperative for brand recognition and growth, it is especially important to have an effective social media marketing strategy.
Read about how Mooch teamed up with Tinkable to maximise the effectiveness of their social media presence.
We teamed up with Tinkable to help them increase customer engagement and sales through social media. Tinkable specialise in Non-Surgical Cosmetic and Beauty treatments with clinics throughout the West Midlands.
Mooch set up a marketing campaign advertising 20% off treatments for a limited time with one of their Nurses, Charlotte. This was promoted using sponsored Facebook posts targeting specific audiences based on a number of demographics such as age, location and gender. The campaign was also targeted towards those who have interests relating to the services that Tinkable offer.
Alongside the Social Media marketing, Mooch also designed and developed 2 website landing pages and created a series of HTML mailshots to advertise the discount available.
Over 28 days, Tinkable reached just under 38,000 people in the West Midlands. Compared to the previous 28 days before the campaign commenced, this was an increase of 1,826%! The company Facebook page gained 233 page likes which was also a huge increase of 1,065%. Tinkable’s Facebook posts have also seen an engagement increase of 268%. That’s 2,687 engagements in the last 28 days!
As a result of this, Tinkable received an outstanding amount of new enquiries relating to the 20% discount – 70 in total over the month. 62 of these enquiries came via their Facebook page and 30 of these turned into bookings. It is hopeful that after receiving the excellent service that Tinkable offer, many of these new clients will return, continuing to build on Tinkable’s current customer base.
For five top tips on how to make the most of your social media pages visit: http://moochcreative.co.uk/top-5-tips-utilise-social-media-platforms/