In todays’ society, social media is a key element for many businesses. It allows people to keep constantly updated with their favourite brands/businesses, as well as being a great way for businesses to directly target their desired market in a quick, easy and creative way.
Here are 5 top tips on how to utilise your social media platforms and ensure that they are a strong area for your business:
1. Consistency is key. Most businesses have multiple social media accounts and if they are not given enough time and thought, they can become irrelevant and completely unconnected from each other. It is important that you don’t try and spread your workload to thinly and over too many channels. For example, if you only have enough time to focus on 2 platforms, then stick to this and work on them so that they are consistent in tone of voice, theme and activity. Having strong accounts will draw more people to your business.
2. Know your audience. Following on from the previous point, it is important to understand your target market, as this could have a huge impact when choosing the social media accounts that your business wants to utilise. Generation Z* will have a completely different favourite media platform choice to Generation X*. Understanding this and knowing where to promote your marketing will help attract your desired audience.
3. Create a content plan. Planning out what you want over your channels is also a great way to ensure that your platforms remain consistent and up-to-date with fresh content. It also allows you to sort in advance when you want any competitions/specific marketing strategies and how to integrate this into your channels smoothly and efficiently.
4. #HASHTAGS. They have become one of the most effective ways of marketing in the 21st century. Make sure that you don’t overload on your usage and create a tag that ties your campaign together well and that is simple and easy to spell and remember.
5. Be approachable. It doesn’t matter whether you are a big business or a small independent company, people will always appreciate you taking the time to talk to them and make them feel important within the customer journey. This could be something as simple as replying to a question via Twitter. Every little helps create a positive brand image.
*Generation Z – no official time scale but typically individuals born between 1995 – 2005
*Generation X – individuals born between 1961 – 1981