Typography is relatively simple… It’s just the art of arranging type. It’s central and vital to the skills of a creative designer and is about much more than making the words simply just legible. Your choice of typeface and how you make it work with your layout, colour scheme and design theme will make the difference between a good, bad and great design.
Good typography is often down to creative intuition.
A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent they’ve been honing for years. There’s a vast array of paid-for and free fonts to choose from all across the internet, but with power comes responsibility. Just because you can choose from a vast library doesn’t mean you have to; there’s something to be said for painting with a limited palette.
All typefaces are not created equally as well. Some are large and wide; some are skinny and narrow. So words set in different typefaces can take up a very different amount of space.