How did we handle this hot-cake? Well we’ll tell you. It was all in the finish.
This classy box reflected the clean-cut ABB branding but with a high-quality finish. The vertically lined paper reflects the linearity of the conduits and the white and blue foiling gives a wonderful debossed effect. The magnetic mechanism gives a sturdy close and the routed foam inside showcases the product magnificently.
As well as the product box we also developed a digital publication and HTML emails which introduce the hot to trot Harnessflex range.
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