Posts by Mooch Creative

marketing-hack-books

Marketing Hack Books for FREE!

Introducing the new additions to the mooch Marketing hack book collection!

You might remember the mooch ‘Little Book of Marketing Hacks’ that we released last year. The handy guide left everyone hungry for more of mooch’s marketing wisdom… and here it is!

Introducing not one, not two, but THREE new additions to the Marketing Hack book collection!

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Are you thinking of partnering up with a Marketing Agency? See our 10 Top Questions to Ask Your Create Agency here to ensure you get all of the information you require to make your decision:

Perhaps your e-commerce site needs a refresh? Check out our 10 Tips to Creating a Great Ecommerce Website in order to build trust, satisfy customers and ultimately increase sales here:

Maybe you need help with your social media strategy? Our 20 Social Media Top Tips are sure to help you increase brand awareness and build relationships with existing and potential customers. Check it out here:

Want paper copies to add to your mooch ‘Little Book of Marketing Hacks’ collection? With pleasure! Just pop your name and postal address over to [email protected] 

How to make your B2B website stand out!

Making Your B2B Website Content Stand Out From The Crowd

Here at mooch, we have a wealth of experience working with many B2B clients, specifically within manufacturing and engineering sectors. Whilst every company B2B website will have specific needs relating to their industry, our top tips below are a great starting point for helping any B2B business stand out from their competition. Take a look!

Solve Their Problem

Rather than say what you do, say why you do it. Communicate how your product or service addresses your customers ‘pain points’ and solves their problems. Features do still matter though, as once the customer knows what your product or service will do for them, the details and features will form part of their decision-making.

Provide Value

Your content should assist in converting site visitors into valuable leads. To do this, you need to do more than simply asking web users for their contact details, you need to provide value in exchange. Offer unique and valuable content and include words like ‘receive’, ‘redeem’, and ‘download’ to show how you are adding value.

Include Visual Content

Creating visual content can be challenging for B2B marketers who don’t always offer a particularly visual product or service. However, many studies have shown that when used effectively, relevant images, videos, infographics and GIFs increase online engagement and conversions and therefore, they can’t be ignored! 

Have Help on Hand

Including simple contact forms for users to request a call back or get a quote provides an easy and convenient way for visitors to get more information. They are also a great way to capture data for future campaigns. Even better, a live chat function can help to build relationships and increase confidence, trust and customer satisfaction levels, whilst giving visitors almost immediate responses to their queries.

Call to action

Now that you have written the perfect content to inform potential customers how you can solve their problems, you need to encourage visitors to take the next step in the ‘conversion journey’. Clear calls-to-action should be displayed on each page making it simple for them to complete the desired action, such as click, call, complete a form or share their details.

Here at mooch, we understand what works, what doesn’t, and how to create excellent B2B website content that generates new business. Want to find out more? Just click here.

christmas-ads

‘Tis the season for Christmas Ads

2017 has seen some excellent Christmas ads appear on our screens. From the highly anticipated John Lewis ‘Moz The Monster’ campaign, to Marks and Spencer’s Paddington Bear and the adventures of Aldi’s Kevin the Carrot, it’s been a tough decision to choose the 2017 favourite!

With all of the Christmas ads now released (they’ve been coming since September!), the stars in our eyes this year have to be Mr and Mrs Bair, from Heathrow Airport’s ‘Closer This Christmas – It’s A Wonderful Flight’ campaign. Our furry friends have returned for 2017 after the airport received an “overwhelming response” to the bears debut appearance last Christmas.

The advert tells the story of the 50-year relationship of Edward and Doris, showing them meeting in the 1960’s where Doris is an airhostess and Edward is a passenger.

The couple continue to meet at Heathrow during the Christmas period for many years, as they grow old together and their family grows to three generations. In 2017, Edward Bair comes out of arrivals to see his bigger than ever family rush over to greet him.

Behind the story of the lovable bears, the clever features in the advert evoke strong feelings of nostalgia and pull on the heartstrings of many who will be flying home to see loved ones over the Christmas period this year.

You can view our favourite 2017 Christmas advert here .

Which is your favourite?

social media

Using LinkedIn to Promote Your Business

As the world’s largest professional online network, LinkedIn is considered to be one of the most important platforms for business development, particularly for B2B companies. Research has suggested that LinkedIn may be the most effective platform for lead generation when comparing it to other social networking sites such as Facebook and Twitter.

Specifically designed for professionals and businesses, LinkedIn can be used to generate leads, strengthen business relationships, promote products/services and build brand awareness, and is therefore a powerful tool that should form a strong part of any business’s social media strategy.

Can you afford to miss out on the opportunity to connect with approximately 500 million users worldwide? Here’s how to use LinkedIn effectively as a business:

  1. Identify and join groups, which provide a place to connect with professionals in the same industry with similar interests. Creating and sharing relevant content in groups is an excellent way to generate conversation with prospective clients or influencers in your industry.
  2. Use LinkedIn Lead Gen Forms to capture accurate data to help you drive high quality leads from sponsored content and improve your Return on Investment.
  3. Keep content relevant and up to date. Use photos, videos and share industry/business news and updates. Actively engage with followers to develop relationships and build loyalty.
  4. Analyse and improve! Your LinkedIn company page includes helpful analytics that show activity on your page. Use this information to figure out what works best for your business and to gain a deeper insight into your page performance. 
  5. Ensure that your profile is up to date to make sure visitors can find all of the information about your business that they may require. Using recognisable brand colours and a strong banner image will increase visual appeal.

Read more about how mooch can help with your social media strategy here

Typography tips every designer must know

Typography is relatively simple… It’s just the art of arranging type. It’s central and vital to the skills of a creative designer and is about much more than making the words simply just legible. Your choice of typeface and how you make it work with your layout, colour scheme and design theme will make the difference between a good, bad and great design.

Good typography is often down to creative intuition.

A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent they’ve been honing for years. There’s a vast array of paid-for and free fonts to choose from all across the internet, but with power comes responsibility. Just because you can choose from a vast library doesn’t mean you have to; there’s something to be said for painting with a limited palette.

All typefaces are not created equally as well. Some are large and wide; some are skinny and narrow. So words set in different typefaces can take up a very different amount of space.

 

Taking your print work to the next level…

Take your print work to the next level and impress your customers and cliental with GF Smith paper

GF Smith paper is often used because of their vast range of creative papers and boards, not to mention the range of colours and finishes. GF Smith can even supply specific GF Smith samples to help make your decision that much easier.

There are many major advantages to using GF Smith printing paper. One being that it is completely bespoke, from size to colour. By using any high-quality printing and finishing processes, you can take a a job to that next level.

Bob Bryant, Mooch’s Senior Designer –

“When working from start to finish on multiple print jobs, the end goal is always to achieve the best finish possible, with this in mind, it is always offered to the client to have their job finished on a high quality paper finish. In some cases, this isn’t always the route to go, but on certain jobs, using GF Smith paper really adds a nice finish to the job.”

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Using social media to inspire interest

Making use of your social media platforms to inspire interest

Social media is an effective platform that can have tremendous influence on brand recognition, engagement and conversions. The Internet Advertising Bureau UK found that nearly 80% of people who took part in the study would be persuaded to return their custom in the future because of the business’s social media presence (Click here for the full report).

For small businesses where word-of-mouth and reputation are imperative for brand recognition and growth, it is especially important to have an effective social media marketing strategy.

Read about how Mooch teamed up with Tinkable to maximise the effectiveness of their social media presence.

The Project

We teamed up with Tinkable to help them increase customer engagement and sales through social media. Tinkable specialise in Non-Surgical Cosmetic and Beauty treatments with clinics throughout the West Midlands.

Mooch set up a marketing campaign advertising 20% off treatments for a limited time with one of their Nurses, Charlotte. This was promoted using sponsored Facebook posts targeting specific audiences based on a number of demographics such as age, location and gender. The campaign was also targeted towards those who have interests relating to the services that Tinkable offer.

Alongside the Social Media marketing, Mooch also designed and developed 2 website landing pages and created a series of HTML mailshots to advertise the discount available.

The Outcome 

Over 28 days, Tinkable reached just under 38,000 people in the West Midlands. Compared to the previous 28 days before the campaign commenced, this was an increase of 1,826%! The company Facebook page gained 233 page likes which was also a huge increase of 1,065%. Tinkable’s Facebook posts have also seen an engagement increase of 268%. That’s 2,687 engagements in the last 28 days!

As a result of this, Tinkable received an outstanding amount of new enquiries relating to the 20% discount – 70 in total over the month. 62 of these enquiries came via their Facebook page and 30 of these turned into bookings. It is hopeful that after receiving the excellent service that Tinkable offer, many of these new clients will return, continuing to build on Tinkable’s current customer base.

For five top tips on how to make the most of your social media pages visit: https://moochcreative.co.uk/top-5-tips-utilise-social-media-platforms/

How to utilise your social media platforms!

In todays’ society, social media is a key element for many businesses. It allows people to keep constantly updated with their favourite brands/businesses, as well as being a great way for businesses to directly target their desired market in a quick, easy and creative way.

Here are 5 top tips on how to utilise your social media platforms and ensure that they are a strong area for your business:

1. Consistency is key. Most businesses have multiple social media accounts and if they are not given enough time and thought, they can become irrelevant and completely unconnected from each other. It is important that you don’t try and spread your workload to thinly and over too many channels. For example, if you only have enough time to focus on 2 platforms, then stick to this and work on them so that they are consistent in tone of voice, theme and activity. Having strong accounts will draw more people to your business.

2. Know your audience. Following on from the previous point, it is important to understand your target market, as this could have a huge impact when choosing the social media accounts that your business wants to utilise. Generation Z* will have a completely different favourite media platform choice to Generation X*. Understanding this and knowing where to promote your marketing will help attract your desired audience.

3. Create a content plan. Planning out what you want over your channels is also a great way to ensure that your platforms remain consistent and up-to-date with fresh content. It also allows you to sort in advance when you want any competitions/specific marketing strategies and how to integrate this into your channels smoothly and efficiently.

4. #HASHTAGS. They have become one of the most effective ways of marketing in the 21st century. Make sure that you don’t overload on your usage and create a tag that ties your campaign together well and that is simple and easy to spell and remember.

5. Be approachable. It doesn’t matter whether you are a big business or a small independent company, people will always appreciate you taking the time to talk to them and make them feel important within the customer journey. This could be something as simple as replying to a question via Twitter. Every little helps create a positive brand image.

*Generation Z – no official time scale but typically individuals born between 1995 – 2005
*Generation X – individuals born between 1961 – 1981

10 Email Marketing Mistakes To Avoid

Email marketing is still an effective way to reach prospective and existing customers, even with the rise of social media and texting. If you want your email to stand out in any inbox and not wind up in the trash, avoid making these 10 email-marketing mistakes.
1. Focusing only on promotion
Instead of using email marketing exclusively as a sales tool, you can use it as a medium to engage your customers and build customer loyalty.
2. Having a confusing, deceptive or boring subject line
The subject line is the first thing that we see in our email inbox and it is what makes people want to click on your email or not. That’s why it’s important to spend time creating a subject line that will really grab your readers’ attention.
3. Embedding your message in an image
Avoid putting all your text into images. If there is an issue and images don’t load for some reason, your text doesn’t either. So make sure you balance images with clear and concise text in the body of the email.
4. Having too much text.
To help ensure your message is read make sure you shorten your text to make your message more concise and include amazing photography to entice your reader. This will help you make a lasting impression once you’ve gained that initial email-opening click.
5. No Clear Call to Action
It’s not enough to just have a ‘Call to Action’ button, it has to be placed right too.
6. Not tracking results
Tracking results will allow you to see how a campaign is performance through open rates and click-through rates. But tracking results will allow show if your efforts are paying off.
7. Sending Out Emails Without Permission
This is a big NO. You should only send your mails to those on the OPT-in list.
8. Sending Out Emails Without An Unsubscribe Option
Always make sure you have a clear unsubscribe option in your mail, to make it as easy as possible for people to leave your list if they want. So, no hiding from it either! In the UK it’s illegal to send a mail without an unsubscribe option.
9. Ignoring Timing
Timing is one of the most important factors for achieving good open rates. The whole effort of creating the right content, for the right people, goes in vain if the timing is wrong.
10. Sending Out Mails Without Testing Them
We know you put a lot of effort in to creating email campaigns. But all these efforts are meaningless if you forget to test them.

Do you want an Outstanding from Ofsted?

The current Ofsted regulations state that if your school website doesn’t meet all the legal requirements for a school website, you will not be eligible to receive Outstanding! If you are one of the many schools whose website doesn’t meet Ofsted’s requirements we can help! Whether it’s a new website or just a website update your school will benefit from, we are happy to help your school to meet all UK and European legislation and receive Outstanding from Ofsted!

We have completed a number of projects for schools that we are proud of for schools, colleges and universities. With bespoke designs, and careful consideration for each project, we made sure that all our projects meet requirements. Here are a couple of examples of work we have completed for schools:

Haybridge High School and Sixth Form
South and City College Birmingham

We offer schools a range of services from branding, photography to make sure your photos tell your schools story, logo design, bespoke prospectuses and much more. You can find out more about our schools services here.

If you aren’t sure what requirements you need to meet with your school website, take a look here .
Sir Michael Wilshaw, Chief Inspector at Ofsted, stated that a good head, “Thinks carefully about how to prepare for an inspection by ensuring that the website is up-to-date with information on school evaluation, development planning, the school timetable etc.”.

If you want your school to receive Outstanding from Ofsted, make sure to get in touch today to find out how we can help you because top of the class!