Posts by Mooch Creative

Design Trends for 2018

Based on the billions of searches that take place on the platform every year, Shutterstock analyse search data to determine the standout design trends and emerging styles that will influence the world of design each year.

Here at mooch, we love to keep an eye out for the latest design trends and predictions for upcoming trends, so we couldn’t resist sharing a few of them with you…

Fantasy

Following the arrival of all things unicorn-themed in 2017, Shutterstock revealed that the number of searches for the term have increased by almost 300% from the previous year, as well as an increase in searches for other symbols from the fantasy genre. The magical and mystical connotations and vibrant colour palette are sure to bring a touch of supernatural to the design scene this year.

Space

Continuing on from the ‘out of this world’ theme of fantasylands, Shutterstock discovered that the sci-fi designs are entering back into the world of creative. The increase in popularity is thought to be a result of the huge popularity of the genre at the box office, such as Star Wars and Stranger Things. We’ll be keeping our eye out for hints of planets, asteroids and galaxies over the coming year.

Pastels


Another trend revealed is the return of the pastel palette. Shutterstock saw an increase in the colour ‘blue candy’ by a huge 609%! They suggest that designers should “blow off the dust” from these traditional colours – it sounds like we may be seeing more of them over the next few months!

Natural Luxury

We’ve seen marble making it’s way into home design, but it isn’t just stopping there. Shutterstock reported a 416% increase in the searches for marble, as well as an increase in searches for agate and other natural stones. The swirls and ripples from the natural luxury style are great to introduce texture and a ‘high-end’ feel to design.

Have you spotted any of these trends yet? Check out the full article here!

Landing Pages – What, Why and How?

A landing page is a ‘standalone’ web page, separate to the company website that acts as an entry point for visitors who respond to an advertisement, such as an email, social media advertisement, or Pay-Per-Click campaign by clicking the call to action or link.

The purpose of a landing page is to collect information and convert visitors into leads. They are used to direct visitors to tailored pages for a specific campaign or conversion objective and are often used to reach specific business goals, such as marketing a new product or targeting a new market.

Rather than sending potential leads to a generic website homepage, landing pages can ensure that messages are specific to the particular offer advertised, allowing you to align them perfectly with your advertisements.

Now that you know what landing pages are and why you should use them, how can you ensure they’re successful?

  • Match the message: make sure the content and design of the landing page matches the marketing material that has sent the visitor there.
  • Minimise content and images, and focus on the specific task that you want the visitor to complete to help reduce distractions.
  • Include a form to capture visitor’s information. The more information you have on leads, the better you can segment and effectively market to them.
  • Ensure that your landing pages are responsive on mobile devices.
  • Fulfil the promise of the advert – if users don’t see the specific offer you advertised, they may think they have reached the wrong page.
  • A/B test landing pages to test the effectiveness of different elements, such as headlines, call to actions and images in order to find the best way to increase conversions.

Wondering how landing pages could support your campaigns? Give us a call on 01527 592738 and speak to one of our web experts today!

 

What Does 2018 Have in Store for The Manufacturing Industry?

Here at mooch, we work with many clients in the manufacturing industry. Our experience working with these clients and interest in the sector has prompted us to take a look at how the industry is currently performing and what else 2018 might have in store…

According to the Office of National Statistics (ONS), the British manufacturing sector produced its highest output at the end of 2017 since April 2008, reporting an increase in production for 7 consecutive months. This is the longest unbroken run in over 20 years.

With solid growth in the industry setting a reasonably bright outlook for 2018, we had a look at what else can be expected in the industry, which is thought to be going through a ‘technological revolution’ as more and more businesses invest in new, innovative technology.

Many larger businesses within the industry are already making the step towards the concept of ‘Smart Factories’, and the ‘Internet of Things’, allowing machinery and devices to be connected to the Internet to communicate and gather real time data and feedback. It is thought that in 2018, smaller manufacturing businesses will follow and start to embrace some of these technologies to increase efficiencies and optimise processes.

As consumers continue to introduce artificial intelligence (AI) into their homes and everyday lives, it is predicted that the technology will also start to find its niche in the manufacturing industry. AI is thought to allow manufacturers to predict future trends and make decisions based on the interpretation of past data, rather than human subjectivity and guesswork.

Many other innovative technologies are already being piloted across the sector, such as 3D printing, automation, robotics and virtual reality. Many of these have been used in the industry for many years however, they begin to enter more established phases where capabilities are improving rapidly.

It is predicted that these technologies will continue to be embraced during 2018 as they begin to play a more influential role in the manufacturing industry to create more efficient systems and processes.

We love to work in a wide range of manufacturing and engineering sectors. Build your next big idea that delivers massive ROI by getting in touch here.

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Marketing Hack Books for FREE!

Introducing the new additions to the mooch Marketing hack book collection!

You might remember the mooch ‘Little Book of Marketing Hacks’ that we released last year. The handy guide left everyone hungry for more of mooch’s marketing wisdom… and here it is!

Introducing not one, not two, but THREE new additions to the Marketing Hack book collection!

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Are you thinking of partnering up with a Marketing Agency? See our 10 Top Questions to Ask Your Create Agency here to ensure you get all of the information you require to make your decision:

Perhaps your e-commerce site needs a refresh? Check out our 10 Tips to Creating a Great Ecommerce Website in order to build trust, satisfy customers and ultimately increase sales here:

Maybe you need help with your social media strategy? Our 20 Social Media Top Tips are sure to help you increase brand awareness and build relationships with existing and potential customers. Check it out here:

Want paper copies to add to your mooch ‘Little Book of Marketing Hacks’ collection? With pleasure! Just pop your name and postal address over to [email protected] 

How to make your B2B website stand out!

Making Your B2B Website Content Stand Out From The Crowd

Here at mooch, we have a wealth of experience working with many B2B clients, specifically within manufacturing and engineering sectors. Whilst every company B2B website will have specific needs relating to their industry, our top tips below are a great starting point for helping any B2B business stand out from their competition. Take a look!

Solve Their Problem

Rather than say what you do, say why you do it. Communicate how your product or service addresses your customers ‘pain points’ and solves their problems. Features do still matter though, as once the customer knows what your product or service will do for them, the details and features will form part of their decision-making.

Provide Value

Your content should assist in converting site visitors into valuable leads. To do this, you need to do more than simply asking web users for their contact details, you need to provide value in exchange. Offer unique and valuable content and include words like ‘receive’, ‘redeem’, and ‘download’ to show how you are adding value.

Include Visual Content

Creating visual content can be challenging for B2B marketers who don’t always offer a particularly visual product or service. However, many studies have shown that when used effectively, relevant images, videos, infographics and GIFs increase online engagement and conversions and therefore, they can’t be ignored! 

Have Help on Hand

Including simple contact forms for users to request a call back or get a quote provides an easy and convenient way for visitors to get more information. They are also a great way to capture data for future campaigns. Even better, a live chat function can help to build relationships and increase confidence, trust and customer satisfaction levels, whilst giving visitors almost immediate responses to their queries.

Call to action

Now that you have written the perfect content to inform potential customers how you can solve their problems, you need to encourage visitors to take the next step in the ‘conversion journey’. Clear calls-to-action should be displayed on each page making it simple for them to complete the desired action, such as click, call, complete a form or share their details.

Here at mooch, we understand what works, what doesn’t, and how to create excellent B2B website content that generates new business. Want to find out more? Just click here.

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‘Tis the season for Christmas Ads

2017 has seen some excellent Christmas ads appear on our screens. From the highly anticipated John Lewis ‘Moz The Monster’ campaign, to Marks and Spencer’s Paddington Bear and the adventures of Aldi’s Kevin the Carrot, it’s been a tough decision to choose the 2017 favourite!

With all of the Christmas ads now released (they’ve been coming since September!), the stars in our eyes this year have to be Mr and Mrs Bair, from Heathrow Airport’s ‘Closer This Christmas – It’s A Wonderful Flight’ campaign. Our furry friends have returned for 2017 after the airport received an “overwhelming response” to the bears debut appearance last Christmas.

The advert tells the story of the 50-year relationship of Edward and Doris, showing them meeting in the 1960’s where Doris is an airhostess and Edward is a passenger.

The couple continue to meet at Heathrow during the Christmas period for many years, as they grow old together and their family grows to three generations. In 2017, Edward Bair comes out of arrivals to see his bigger than ever family rush over to greet him.

Behind the story of the lovable bears, the clever features in the advert evoke strong feelings of nostalgia and pull on the heartstrings of many who will be flying home to see loved ones over the Christmas period this year.

You can view our favourite 2017 Christmas advert here .

Which is your favourite?

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Using LinkedIn to Promote Your Business

How to Generate Leads on LinkedIn…

As the world’s largest professional online network, LinkedIn is considered to be one of the most important platforms for business development, particularly for B2B companies. Research has suggested that LinkedIn may be the most effective platform for lead generation when comparing it to other social networking sites such as Facebook and Twitter.

Specifically designed for professionals and businesses, LinkedIn can be used to generate leads, strengthen business relationships, promote products/services and build brand awareness, and is therefore a powerful tool that should form a strong part of any business’s social media strategy.

Can you afford to miss out on the opportunity to connect with approximately 500 million users worldwide? Here’s how to use LinkedIn effectively as a business:

  1. Identify and join groups, which provide a place to connect with professionals in the same industry with similar interests. Creating and sharing relevant content in groups is an excellent way to generate conversation with prospective clients or influencers in your industry.
  2. Use LinkedIn Lead Gen Forms to capture accurate data to help you drive high quality leads from sponsored content and improve your Return on Investment.
  3. Keep content relevant and up to date. Use photos, videos and share industry/business news and updates. Actively engage with followers to develop relationships and build loyalty.
  4. Analyse and improve! Your LinkedIn company page includes helpful analytics that show activity on your page. Use this information to figure out what works best for your business and to gain a deeper insight into your page performance. 
  5. Ensure that your profile is up to date to make sure visitors can find all of the information about your business that they may require. Using recognisable brand colours and a strong banner image will increase visual appeal.

Read more about how mooch can help with your social media strategy here

Typography tips every designer must know

Typography is relatively simple… It’s just the art of arranging type. It’s central and vital to the skills of a creative designer and is about much more than making the words simply just legible. Your choice of typeface and how you make it work with your layout, colour scheme and design theme will make the difference between a good, bad and great design.

Good typography is often down to creative intuition.

A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent they’ve been honing for years. There’s a vast array of paid-for and free fonts to choose from all across the internet, but with power comes responsibility. Just because you can choose from a vast library doesn’t mean you have to; there’s something to be said for painting with a limited palette.

All typefaces are not created equally as well. Some are large and wide; some are skinny and narrow. So words set in different typefaces can take up a very different amount of space.

 

Taking your print work to the next level…

Take your print work to the next level and impress your customers and clientele with GF Smith paper

GF Smith paper is often used because of their vast range of creative papers and boards, not to mention the range of colours and finishes. GF Smith can even supply specific GF Smith samples to help make your decision that much easier.

There are many major advantages to using GF Smith printing paper. One being that it is completely bespoke, from size to colour. By using any high-quality printing and finishing processes, you can take a a job to that next level.

Bob Bryant, Mooch’s Senior Designer –

“When working from start to finish on multiple print jobs, the end goal is always to achieve the best finish possible, with this in mind, it is always offered to the client to have their job finished on a high quality paper finish. In some cases, this isn’t always the route to go, but on certain jobs, using GF Smith paper really adds a nice finish to the job.”

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Looking for a Design Agency in Birmingham or the Midlands?

Get in touch with us now!

Using social media to inspire interest

Making use of your social media platforms to inspire interest

Social media is an effective platform that can have tremendous influence on brand recognition, engagement and conversions. The Internet Advertising Bureau UK found that nearly 80% of people who took part in the study would be persuaded to return their custom in the future because of the business’s social media presence (Click here for the full report).

For small businesses where word-of-mouth and reputation are imperative for brand recognition and growth, it is especially important to have an effective social media marketing strategy.

Read about how Mooch teamed up with Tinkable to maximise the effectiveness of their social media presence.

The Project

We teamed up with Tinkable to help them increase customer engagement and sales through social media. Tinkable specialise in Non-Surgical Cosmetic and Beauty treatments with clinics throughout the West Midlands.

Mooch set up a marketing campaign advertising 20% off treatments for a limited time with one of their Nurses, Charlotte. This was promoted using sponsored Facebook posts targeting specific audiences based on a number of demographics such as age, location and gender. The campaign was also targeted towards those who have interests relating to the services that Tinkable offer.

Alongside the Social Media marketing, Mooch also designed and developed 2 website landing pages and created a series of HTML mailshots to advertise the discount available.

The Outcome 

Over 28 days, Tinkable reached just under 38,000 people in the West Midlands. Compared to the previous 28 days before the campaign commenced, this was an increase of 1,826%! The company Facebook page gained 233 page likes which was also a huge increase of 1,065%. Tinkable’s Facebook posts have also seen an engagement increase of 268%. That’s 2,687 engagements in the last 28 days!

As a result of this, Tinkable received an outstanding amount of new enquiries relating to the 20% discount – 70 in total over the month. 62 of these enquiries came via their Facebook page and 30 of these turned into bookings. It is hopeful that after receiving the excellent service that Tinkable offer, many of these new clients will return, continuing to build on Tinkable’s current customer base.

For five top tips on how to make the most of your social media pages visit: https://moochcreative.co.uk/top-5-tips-utilise-social-media-platforms/