So your business has been present on social media for a few years now, or maybe you’re a start-up looking to increase your online presence. It’s been doing okay, but you can’t help but wish there was a magic way to get your profile booming.
It’s not quite magic, but we’ve collated 5 golden rules that will make your social media strategy more effective:
1. Be a Specialist
It’s easily done, but it’s important not to lose focus from what your brand is all about. In order for your audience to have an interest in your brand, you must be an expert in what you do best – and not try to be anything else. They will engage much more with you if you don’t try to be good at everything, and specialise in exactly what makes your brand special.
2. Quality over Quantity
The amount of followers you have on social media is really just a vanity metric. What is really most important is reach and engagement: it is much more valuable to a brand to have 1,500 followers who actually engage with your content than 15,000 ‘ghost’ followers. Instead of focusing on boosting your number of followers, invest your time into creating regular quality, thought provoking content for your existing followers, and the shares, likes and comments will follow.
3. Form Relationships
One of the biggest business benefits of social media is the ability to communicate with your clients/consumers immediately. It’s vital to not take this for granted, and to stay engaged with your audience. If someone reaches out to your brand on social media, make sure you reply to them wherever possible. As well as with your audience, participate in conversations with other businesses about an industry-relevant topic, to share opinions and form relationships that could benefit you in the future.
4. Patience is Key
You will have realised by now that the results on your social media efforts will not show immediately. It may seem like all your time invested in creating quality content and engaging with your customers is going to waste, but stick with it. Social media marketing requires long-term planning and, as long as you keep your posting regular and consistent, we promise it will pay off in the long run!
5. Paying Pays Off
…However, if you are super impatient and want the world to see your content now, or if you have an important product launch and you want to boost the reach of a one-off post, you could think about paid social media posting. This means that you can increase your post’s reach exponentially, and probably at a much smaller cost than you’d think. For example, an investment as little as £20 could get you 20,000 reach into a tailored audience.