Here are 10 tips we’ve put together that you should think about if you’re creating a website.
The idea of creating a whole new website can be daunting. Understanding what factors will influence whether users will want to get in touch with you, place an order or come back for more is hard.
However, hopefully with these tips you can get to grips with the different components that may affect wether your site is user friendly, pleasing to the eye and able to generate trust, leads and sales.
Use the right images
Try and avoid really cliché stock images that don’t convey the messages you’re trying to get across to your potential customers. You need to be able to evoke trust in your company and the style of imagery used is a major factor in whether people believe your company is trustworthy enough to work with.
Easy navigation is a must
Be sure to create a site map before you start your design, so you ensure your users will be able to find what they’re looking for easily without having to go through multiple pages to find the information they want. If users can’t find what they’re looking for, what reason do they have to stay on your website?
Data capture is a key factor in gaining visitor information consensually and being able to send them marketing communications such as email newsletters and direct mail. Data capture can be done in various ways, such as contact forms and gateways where users have to enter their email address to access cornerstone content and guides.
Don’t be afraid of white space
White space enables you to break up the page, increase readability and easy of navigation around specific pages. It allows for the composition to appear minimal and sleek and enables you to avoid pages looking chaotic and chock-a-blocked with content.
Did you know 61% of users are unlikely to return to a mobile site they had responsive trouble? With 40% of these users then visiting a competitors’ site instead, be sure to hold on to valuable prospective customers by making your site responsive. This makes your website easily navigable, creating a seamless mobile experience. When thinking of ways in which you should change the site for mobile, think of what you would look for in a mobile site and whether your site currently allows this to happen.
Establish a presence
Search engines are full to the brim with sites and zillions of results pages. But if you want your website to be found in the pile, you need to develop an SEO (Search Engine Optimisation) strategy that takes into consideration the search terms and the audience in which your site is aimed at. By doing this, Google will think of your site as credible, trustworthy and relevant, moving you higher up the rankings and pages.
Make sure to identify broken links
404 errors are a no-no, make sure you check all of your links regularly as your website may have a few pages and links here and there that simply don’t work. There are a variety of tools that are available to use to check your site for any errors that may be happening, so you can correct these and create redirects.
Create new or unique offerings
Present your visitors with something unique and useful to them. Offering guides and cornerstone content can not only offer user a learning experience so visitors can feel enlightened by this new-found knowledge, it can also make them more interested in your brand and what you have to offer.
Site speed is a main priority
Page load speeds are sooooo important, if your site load time is slow, users won’t stick around for long as they’ll get sick of waiting. Search engines also take this page loading speed into consideration for their rankings, so make sure to invest in making your website load as fast as possible.
Keep designs consistent
Visitors like to know where they are within a website, so if the page styling changes dramatically, users begin to feel less engaged and lost. Be sure to maintain consistency and decide on only a few key page templates to use for various pages ensuring everything matches and goes with your branding, image styles and colour schemes.
If you’re interested in learning more about website creation, or are interested in our website design and search engine optimisation services, get in touch, give us a buzz on 01527 592 738 or drop us an email [email protected]