As web design trends are usually transient, it’s not only important to keep on top of emerging trends, but also to stay ahead of them. We’re always on the look out for upcoming trends in the market and have compiled a list of the top 5 to watch out for in 2017:
The death of stock photography There is now a higher demand for custom images that are authentic and unique to your business. There are no longer any excuses for a site filled top to bottom with stock images, so get yourself some awesome bespoke shots to show your business off for what it truly is. We offer in-house photography to authenticate your website – check out our Work page for examples. Minimalism Less is more in 2017, with minimalistic design features set to be a big hit. Card features, where pages are arranged with information and links in blocks and grids will be popular. Have a look at how effective this feature is on the Solus Ceramics website. Parallax We’ll see a lot more of single page designs with parallax scrolling features. Fitting in well with the minimalism trend, this simple design feature will engage customers by making browsing easier and clearer. Check out the website we designed for Abacus Outsource as an example. Storytelling There will be a higher demand for storytelling within websites. Customers want an enhanced user experience and you can do this by drawing them in with an alluring story. Take a look at the characters we created to add a storytelling element to IGO Post’s website. Animation Animation is an exciting trend that is going to carry on growing in 2017. The only thing to watch out for is over-animating everything and making sites messy and slow. Keep it simple and subtle so it doesn’t overpower the site, and you’re on to a winner. Keep an eye out for our special Christmas-themed animation set to make a debut on the Lea Marston/The Abbey Hotel website this week.