5 Best Types Of Marketing Campaigns You Can Run To A Landing Page
Social Media Campaign
Social media is an extremely powerful tool with more & more people signing up to these accounts, social media platforms such as Facebook & Twitter are getting to know more about their consumers than ever before. With social media marketing you can directly target specific individuals due to their interests, hobbies, where they work & where they live. Social media allows to you segment your audiences & target the specific people with the most relevant information which leads to increased conversion rates.
Social media is also a powerful marketing tool that can cost nothing! Organic social media posting is free to do and can be great at creating brand awareness and authenticity which can therefore help to establish trust between you and consumers. With organic posting, unlike paid social advertising, there is no ability to get specific analytics about which links have been clicked and where they go to.
Creating a specific landing page for the organic social campaign you’re running can be a great way of tracking this. You can use the power of Google Analytics to track when users visit the pages from your social media campaigns. Traffic to the specific page can be identified as only from your social campaign as the landing page cannot be accessed any other way. Using landing pages for organic social media landing pages can be a great way of getting specific analytics & tracking from free social media posting.
Email Marketing Campaign
Email marketing is great for getting your message across using a personal touch. By being able to reach directly to your customer’s inboxes, your adverts & marketing campaigns are more likely to get recognised. If you draw these people in with the perfect subject line leading to them opening the email to discover more, they are very likely to click through to your website.
As with social media, you can use landing pages to track the traffic to these specific landing pages from email marketing. This allows you to have more of an in depth understanding of the people that have clicked through. If you have a web application like HotJar running on the landing page, you can use a heat map to understand the visitors behaviour when on the landing page. This enables you to understand more about your audiences behaviour and what interests them which can be very valuable when developing new pages for your website and when tailoring campaigns to specific audiences & segments.
Direct Mail Marketing Campaign
The personalisation of direct mail campaigns can be a fantastic way of reaching your highly targeted audiences and making them feel as if you’re talking to them directly. This individualisation helps to establish the start of a customer relationship if the mail is being sent to someone new or develop the relationship further with past and existing customers & clients.
With direct mail, if you target the right people, you can offer just one form of call to action which could lead to them visiting the landing page you’ve created. This allows you to analyse the results of the campaign. As mentioned previously, you can use HotJar to then create a heat map of where these visitors go during their session, helping you to understand consumer behaviour further.
PPC advertising is a great way to get to the top of the search engine ranking. Paying to be higher than your competitors is a great way of driving more traffic and converting those potential customers. Whenever people want or need a product or service, the odds are extremely high that they will head over to a search engine as a first point of call to find what they’re looking for. Being at the top of the list of things they’re searching for puts you in an extremely beneficial position.
By directing people that click on your paid search advertising ads to a specific landing page that is extremely relevant to the product or service they’re looking for leads to more sales & conversions as search engines rank adverts higher, the more relevant they are. With a page quality score determining where on the page your ads will rank and how much you will pay for them to be seen & clicked on, the landing page being relevant, easy to use and access can have a considerable impact on how much sales & interest your company and it’s products and services will get.
Landing page quality & being able to analyse the traffic coming in and moving around on the dedicated page is an essential part to developing the perfect pay-per-click advertising campaign.
Influencer marketing is a fast developing and growing type of campaign that has only come to light in the past few years. The impact that influencer marketing can have is huge. “Why?”, we hear you ask! Social media influencers and celebrities have the most dedicated audience out there. These fans have full trust in the influencers and follow influencers every day lives through vlogging, having chats with their fans through Instagram Live, Q&As and more. This trust can be a great way of brands getting their products or services in front of the right people who are eager more than ever to try new things and have full trust in the products that their role models are using and talking about.
Brands will offer to send free products or service trials to influencers or even pay the influencers in exchange for the influencers to talk about their products or post photos of them using the product or service. This reach to dedicated audiences who trust what these influential people are saying is extremely powerful. The return on investment for this type of marketing is ridiculous, which is why brands love to use this type of marketing campaign.
But how do landing pages tie into this new type of marketing campaign? Well, influencers use call to actions and tell their fans, viewers and audiences to visit these specific pages which enables brands to track & identify the traffic that is coming to these relevant landing pages. This allows brands to regulate and understand the impact of what these highly trusted influences are saying and can see the return they’re getting from the mention they’ve paid or exchanged products or services for.
Are you interested in landing pages for your website or any of the marketing campaigns mentioned? Why not pop us a message on live chat (the icon to the right of your screen!) and we can tell you more about these and the services we offer!