New Year Marketing Campaigns We’ve Noticed
“New Year, New You!” Heard that phrase enough this January? That’s all because brands absolutely love it and have used it continuously in their campaigns since the clocks turned 12 on the 1st of January. But have you kick started the year with a brand new, shiny gym pass, a fresh stash of gym clothes and a shed load of healthy eating recipe books?
Gyms, leisure centres and weight loss programme providers definitely capitalise on the “New Year, New Me” concept and the “Free First Month” offer to grab consumers and help them become entwined in the whole fresh start movement. This time of year is great for the marketing industry; brands certainly take advantage of it with a range of campaigns that try to entice those wishing for a healthy new year!
Here are a few of our favourite campaigns that have kick started the year:
- Here at Mooch we’ve been taking part in the Doulton Hydration Challenge. We’ve all been tasked to drink the recommended 8 glasses of water a day. Some of us have been sticking to it more than others but we’re loving filling in the chart.
Find more about the Doulton Hydration Challenge here
- Dry January, launched by Alcohol Concern has been launched for the 6thyear running. It has used social media to try and engage participants and motivate them to give up alcohol throughout the first month of the year.
Find out more here
- The rebranding of Weight Watchers from the end of 2018 came in time for the new year. ‘WW’ have rejuvenated their brand message from that of a weight loss and dieting club to a wellness and lifestyle-changing plan.
Discover more about this rebrand here
Does need help launching a campaign? We’re full to the brim of ideas. We can come up with plenty of concepts bursting with creativity, no matter what your marketing objectives may be.