It’s now officially a month until Black Friday! Most B2B companies, especially in the engineering and manufacturing sector think that Black Friday is solely a B2C event, this is where they’re wrong. Make sure to get your marketing hats on and create a campaign for this BIG day. Being a prime event for B2C companies, businesses to businesses companies shouldn’t miss out either.
Often companies in the engineering and manufacturing industry fail to get involved, therefore missing out on potential sales. Don’t be one of those! Beat the competition and set your brand apart from competitors.
The right advert can be extremely powerful.
Promoting your products or services on LinkedIn can be highly effective. Did you know that 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube both at 77%.
You don’t need to slash prices to boost enquiries and increase sales!
You could instead promote free guides, quotes or consultations relating to the engineering and manufacturing industry, the services you provide or products you create. Data is valuable and by using these free services you can capture potential customers data for retargeting or future campaigns.
Black Friday creates a sense of urgency, use this to your advantage!
Use the terminology such as ”Black Friday “ or “Cyber Monday” on any advert or promotion you do to capture attention. It will encourage potential clients to take action fast as they’ll feel as if they only have until the end of the day to act.
Don’t miss out on key opportunities to promote your brand, our team of marketing geeks can not only create eye catching visuals to grab potential customers attention, we can also boost website traffic, increase conversion rates and skyrocket sales. Drop us a line and we’ll tell you how we can help you to fully capitalise on this BIG BUSINESS day.