The best ways to spot fake instagram influencers.
Here’s how to save your marketing budgets from fraudulent accounts asking to promote your brand’s products on their profiles. In this article you’ll be able to find the ins and outs of how these ‘fake instagram influencers’ get brand deals and are sent free stuff to promote on their Instagram profiles for hardly any graft at all!
With instagram popularity at an all time high, influencer marketing is the ultimate way of getting a great return on investment for promoting your brand.
Many people are keen to become influencers, some may say the ‘ideal’ job, working from home, getting sent free products, being invited to exciting networking events and paid to post photos using brand’s products – being an influencer is a ‘dream’ for many people.
Becoming an influencer can take many years of consistent posting and engaging followers to build a fan base that trusts your opinion on products and is interested in the services and things that you use. Some people don’t want to put the effort in and consistently post photos to stay active on their social media. They want a fast track option to becoming an ‘influencer’.
How do these fake instagram influencers do it?
Have you ever heard of purchasing likes and followers? This is just how these aspiring influencers do it!
With platforms and apps available where people can sign up and purchase these engagements, after a few hundred pounds spent, becoming a micro influencer is seen as easier than ever. These likes and followers are done by robot accounts created on Instagram and therefore not actually real people, so aren’t interested in what the person they’re following is doing.
After these likes and followers have been purchased, these fake influencers can then approach brands showing their false engagement levels, reach and following asking to promote the brand’s products. Unfortunately, many brands aren’t aware of these fake influencers and so fall for their tricks, without checking real engagement levels. Therefore, the brands send their products to these “influencers” expecting a great return on investment when in reality, their products are just being shown to thousands of robots where the promotions and advertising will have no effect.
This can cost brands increasing amounts of money. With real influencers, brands will be able to justify the spend – however many of these so called ‘influencers’ aren’t encouraging or influencing anyone to purchase any products and are in fact committing fraud. Lying to brands in order to receive free products and even being paid for promoting products. This is a real risk, and brand should really check up on the influencers they’re interested in partnering with before making the investment.
How can I check to see if the instagram influencer I’m planning on partnering with is fake or genuine?
There are many tools you can use to check if an influencer is real with a genuine organic following or if they’ve actually been purchasing their likes and followers from websites and apps.
The main tool that works for most Instagram accounts is called SocialBlade. You can simply search someone’s Instagram handle and you will be shown graphs, these graphs show how their following has changed over a selected time frame and how their engagement levels have grown.
As you can see in the first graph below, shows a fake instagram influencers account growth, showing the following increase in a jagged line, this shows bursts of follower increase. These bursts are where the person has purchased bulk followers to boost their account. The line moves up & down due to the purchased followers slowly dropping off and suddenly being added in high volumes.
The second graph shows a genuine influencers follower growth, the line on the graph is gradually increasing, with a smooth line showing an organic increase.
By checking these graphs before investing your marketing budgets in influencers and micro-influencers, brands can be sure that their advertising budgets are being spent in the right places and the return on investment will be worth it, instead of being a victim of fake instagram influencers fraudulent activity.
If you need help with influencer marketing, or need more tips on how to ensure that the influencer you’re interested in partnering with is legitimate, feel free to contact us or drop us an email [email protected].