Struggling for marketing ideas for your engineering or manufacturing company as the year comes to an end?
With spooky season in full swing we thought we’d put some marketing tricks and insightful treats to help you drive sales over this dark and gloomy period.
Trick – Develop audience profiles
Understanding your audience is one of the most important ways to target your campaigns effectively. Drill down into who your audience is, demographics, behaviour, location and interests. If you need help with audience profiling, you’re looking in the right place…our marketing magicians can help!
Treat – Search marketing is key in the engineering and manufacturing industry
Did you know that 84% of people looking for services in this sector say they use search engines as their main starting point. Make sure that you’re carving your way up search engine rankings effectively with help from our spookily skilled SEO experts.
Trick – Being active on social media is a must
Does your company think that posting on social media is unproductive and a waste of time? 69% of people in the manufacturing sector follow social media channels relating to the specific field they work in, make sure you’re capitalising on this and serving highly targeted sponsored social media adverts to these people. Do you need help developing a social media strategy for your manufacturing or engineering company? Look no further, we’ve got years of experience working on social media for a range of clients in this sector including ABB and UK Roller Shutters.
Treat – Drastically improve user experience by ensuring that your website is fully responsive for all device types.
You’re not ready for this shocking fact… 59% of manufacturing marketers have said that a new fully responsive website design has drastically improved their companies after only one year. Make sure your website is compatible across all devices, if you need help, our designers and developers can be on hand to revoltingly revolutionise your websites user experience!
Do you want some more magnificent marketing tricks and treats or need help with your 2020 marketing strategy? Get in touch with us today, we promise we don’t bite!