Recently our directors Mark and Dan attended an IPA evening event help in Mama Roux’s in Digbeth Dining Club. Guest speaker Will Goodhand, Head of Advertising Research at System1 talked about “Crisis in Creativity” looking at how advertising has lost the power to persuade and entertain and how we can get it back. He discussed how this has been lost and showed how a shift in thinking styles is undermining creativity and making advertising less effective. His speech was really informative and explained how the way our brains see and process the world affects our whole approach to work and creativity.
Mark and Dan enjoyed the event and are looking forward to the next one, we’re also planning on joining the IPA in the new year.