New Year Healthy Marketing Campaigns We’ve Noticed

“New Year, New You!” Heard that phrase enough this January? That’s all because brands absolutely love it and have used it continuously in their healthy marketing campaigns since the clocks turned 12 on the 1st of January. But have you kick started the year with a brand new, shiny gym pass, a fresh stash of gym clothes and a shed load of healthy eating recipe books?


Have you ever wondered what an account manager does?

This week we had a chat over a coffee with our Account Manager Molly who gave us an insight into her job role and what working at mooch is like. This is what she said…

So… what does a usual day consist of for you?

Every day starts with attending the daily studio meeting to schedule in new work and discuss projects with the team.

The Dream Destination Finder

Our app developers here at Mooch have always got their eye on new apps, trends and concepts. Have you heard about the cool app EasyJet have developed? You simply upload your screenshot of the photo you found online. The app will then tell you where it is and offer you a selection of flights that will get you there.

This unique concept is similar to some e-commerce apps such as ASOS.

So what’s predicted for design world for 2019?

We’ve had a look, done a bit of research and found some design trends that have been predicted to increase in popularity throughout 2019. We did a survey around the office for Team Mooch’s favourite trends and you’ll see the results at the end of this blog post, keep reading…!

The development of 3D

 3D is a massive part of the ever-growing design sector and this area is getting more and more realistic.

So…the office is decorated, secret Santa has visited and there are presents under the tree, our bellies are full of chocolate, the pub is calling and our party is planned. Christmas has hit Mooch HQ hard and we’re not complaining about it! We’re closing for Christmas and will all be out of office from the 21st of December to the 3rd of January. Hoooooooray! BUT Keep an eye out on our socials for some juicy pics of the Mooch Christmas Party!
I’m a Celebrity… Get Me Out of Here!

The notorious show was back on our screens for the 18th series, and as with any TV show, the Mooch team kept a close eye on sponsorship, branding and marketing opportunities! The I’m a Celebrity app caught our eye this year and got us thinking about how apps are used alongside TV shows to promote the production, gather immediate viewer feedback and enhance viewing experiences.

Influencer Marketing is now a massive part of the marketing industry with brands predicted to spend £80bn by 2020. Why’s it so big?

Influencer marketing has become a huge trend within marketing in 2018. Followers and viewers of the influencers get attached to the individuals they’re watching, striving to use similar products and follow their lifestyle. They get to know the person through different social platforms. This builds trust between the viewer and influencer.

More and more brands are approaching influencers,

What do TV commercials have in store for us this Christmas?

Everyone’s talking about the latest Christmas TV Ads for 2018 released by the major retailers. Will we all be sick of them by the time Christmas day comes? With only 5 weeks to go until Christmas, these ads have certainly marked the start of festivity. We’re all prematurely excited to see what Christmas 2018 has in store for us.

What do we think of the Christmas ads?
Apple has released 77 new emojis on the new iOS12.1 alongside new apple products on the 30th October.

With these new emojis came new hair options as well as animals such as a llama and swan. Bagels, a mango and a salt shaker are a few of the new food emojis and a lacrosse and frisbee sporting emoji. There were a few miscellaneous emojis such as a teddy bear, magnet and a ball of wool.

Award winning creative agency #thinkbig