So, what makes a good Instagram?

Think of your Instagram profile as a mosaic full of small square shaped tiles. When people click on your profile they’ll see this “mosaic” rather than the individual photos. Your profile will look best if all of the photos fit together, flowing down your profile’s feed in a cohesive manner.

Ask yourself, what is the message my brand is trying to put across?

How Your Business Can Capitalise on Black Friday…

23rd Nov – Save the date! Black Friday is growing ever bigger in the UK with £1.4bn spent last year on that one day alone. It’s now the busiest shopping day of the year which only means one thing – your e-commerce website needs to be well prepared and this is how…

  1. A Pre-Buzz is Key – Use countdown style posts on your social platforms and email marketing.

The UK is predicted to spend a whopping £500 million on Halloween compared to just £12 million in 2001. 29% of UK consumers plan to buy Halloween themed retail merchandise and the average spend by Halloween shoppers will be £33.

Did you know there will be…

  • 23 million #Halloween Tweets
  • 21 million #Halloween Instagram posts
  • 273 million costume ideas pinned on Pinterest

Scared your business isn’t prepared for Halloween?

Colour Psychology in Marketing

Colour is one of the most influential aspects of design as it impacts the way we behave and think, it acts as an emotional cue. It has been found that people make criticism about your content in 90 seconds and 90% of that is influenced by the colour they see.

In magazines, full colour ads are acknowledged 26% more often than simple black and white ads and brands are recognised up to 80% more when specific colour is used.

It’s been an exciting week here at mooch with a new member Hannah, Marketing Executive, joining the team. Hannah has a keen interest in social media marketing and will be keeping a close eye on the latest features, trends and tips. Check out Hannah’s first blog here! 

What is it?

IGTV is a new feature which has been created by Instagram where users can upload longer, 10 minute or 1 hour videos instead of the normal 1 minute restriction.

Want to keep ahead of the latest design trends? Choosing the right background design for your website and branding projects can be difficult, especially as it’s so easy for some background textures and styles to become quickly out-dated.

A good background should complement the overall design and add focus to foreground content without distracting or reducing the impact of text and images. If you’re looking for inspiration for your next project and want to explore new trends for backgrounds,

Everybody has heard of emojis, small faces displaying emotions, that can be used as part of messages to add extra flare or emphasis. In fact, we love them here at Mooch. However, they often lack that personal touch, this is something that Apple have picked up on and delivered a fantastic solution to as part of their IOS 12 update for their latest iPhone. This solution comes in the form of Memojis.

Memojis make use of the new Iphone X,

We all know the benefits of content marketing (check out our blog here!), but we also know that the strategy is not always as easy as it seems. Creating up to date, relevant and engaging content that audiences actually search for and enjoy can be a huge challenge for marketers. We’re letting you in on our five top tips to content creation…

Stay Relevant and Research

Research is the core of all effective marketing content.

Why Video Marketing Matters

So, Why Is Video Marketing So Important…

It is predicted that by 2019, 80% of online content will be video marketing meaning that consumers will spend even more time watching and engaging with video content. Video is quickly becoming the most effective way for businesses to reach their audiences who are continuously searching for informative and inspiring content.

Video marketing is an excellent way to build brand awareness,

Award winning creative agency #thinkbig