With traditional and interruptive marketing strategies continually hitting obstacles, and the increase of social media marketing, content marketing is becoming an increasingly powerful tool to attract an engaged audience.

The strategy is described as a technique that involves publishing valuable and relevant content with the aim of attracting, informing and engaging an audience, and giving them the information they need about your product or service to become a customer.

Despite having a similar goal to traditional marketing (to drive profitable action),

Design Trends for 2018

Based on the billions of searches that take place on the platform every year, Shutterstock analyse search data to determine the standout design trends and emerging styles that will influence the world of design each year.

Here at mooch, we love to keep an eye out for the latest design trends and predictions for upcoming trends, so we couldn’t resist sharing a few of them with you…

Fantasy

Following the arrival of all things unicorn-themed in 2017,

A landing page is a ‘standalone’ web page, separate to the company website that acts as an entry point for visitors who respond to an advertisement, such as an email, social media advertisement, or Pay-Per-Click campaign by clicking the call to action or link.

The purpose of a landing page is to collect information and convert visitors into leads. They are used to direct visitors to tailored pages for a specific campaign or conversion objective and are often used to reach specific business goals,

Here at mooch, we work with many clients in the manufacturing industry. Our experience working with these clients and interest in the sector has prompted us to take a look at how the industry is currently performing and what else 2018 might have in store…

According to the Office of National Statistics (ONS), the British manufacturing sector produced its highest output at the end of 2017 since April 2008, reporting an increase in production for 7 consecutive months.

Marketing Hack Books for FREE!

Introducing the new additions to the mooch Marketing hack book collection!

You might remember the mooch ‘Little Book of Marketing Hacks’ that we released last year. The handy guide left everyone hungry for more of mooch’s marketing wisdom… and here it is!

Introducing not one, not two, but THREE new additions to the Marketing Hack book collection!

Are you thinking of partnering up with a Marketing Agency? See our 10 Top Questions to Ask Your Create Agency here to ensure you get all of the information you require to make your decision:

Perhaps your e-commerce site needs a refresh?

Making Your B2B Website Content Stand Out From The Crowd

Here at mooch, we have a wealth of experience working with many B2B clients, specifically within manufacturing and engineering sectors. Whilst every company B2B website will have specific needs relating to their industry, our top tips below are a great starting point for helping any B2B business stand out from their competition. Take a look!

Solve Their Problem

Rather than say what you do,

2017 has seen some excellent Christmas ads appear on our screens. From the highly anticipated John Lewis ‘Moz The Monster’ campaign, to Marks and Spencer’s Paddington Bear and the adventures of Aldi’s Kevin the Carrot, it’s been a tough decision to choose the 2017 favourite!

With all of the Christmas ads now released (they’ve been coming since September!), the stars in our eyes this year have to be Mr and Mrs Bair, from Heathrow Airport’s ‘Closer This Christmas – It’s A Wonderful Flight’ campaign.

How to Generate Leads on LinkedIn…

As the world’s largest professional online network, LinkedIn is considered to be one of the most important platforms for business development, particularly for B2B companies. Research has suggested that LinkedIn may be the most effective platform for lead generation when comparing it to other social networking sites such as Facebook and Twitter.

Specifically designed for professionals and businesses, LinkedIn can be used to generate leads, strengthen business relationships,

Typography is relatively simple… It’s just the art of arranging type. It’s central and vital to the skills of a creative designer and is about much more than making the words simply just legible. Your choice of typeface and how you make it work with your layout, colour scheme and design theme will make the difference between a good, bad and great design.

Good typography is often down to creative intuition.

A typeface,

Award winning creative agency #thinkbig
Mooch