Use Social Media Marketing to Help Your Business
Social media is more than a way to connect with friends and family; it’s now a powerful communication network equal to that of the telephone. And it’s not going away any time soon. Are you a small or medium-sized business that’s not quite sure what to do with Facebook? Are you skeptical that funny tweets and Instagram posts can lead to real profit? We firmly believe that social media marketing can bring you more than followers — if you use it properly.
Here’s four ways to start converting those likes into leads…
Build Trust Through Social Media Marketing
We’re conditioned to consider others’ opinions before making decisions ourselves. If you demonstrate that your products are desirable and wanted by others, new customers will be encouraged to jump on the bandwagon.
Integrate customers testimonials and reviews on your social media page. 79% of consumers place equal weight in online reviews as in personal recommendations, making them a powerful tool in your marketing portfolio. Also consider sharing relevant user-created content that tags or mentions your brand in a positive light. This shows that you’re not just using your platform to talk; you listen as well.
Get Visual With Your Social Media Content
In a recent survey, industry monitors found that 85% of marketers use visuals in their marketing, and 73% plan on increasing the amount they already use. This is especially important for social media, where your customers are bombarded with catchy images and content on their feed every day. Not all visual content is equal, however.
Infographics with bold colours and designs are more eye-catching than small photos with dull colours and low contrast. Videos are the most visually arresting of all. They’re predicted to make up 82% of all consumer internet traffic by 2021, according to a Cisco forecast. There is a magic required to sharing video content. The default setting for videos on social media is to play automatically, but with no sound. 85% of Facebook video views — which total about 8 billion per day — are on silent. As a result, marketers need to invest in captioning their videos so that more users understand their content.
Test Multiple Social Media Marketing Approaches
Your audience is diverse, made up of people with different social media habits and preferences. To learn what the vast majority likes best, use a split testing approach. Try out different language, posting times, posting frequency, visual colours, and other factors. Then track the results: what gained more engagement? What saw more likes and fewer leads? When is the best time to tweet for maximum exposure? This will help you narrow down what makes the most efficient and effective post to engage your followers.
Once you’ve found the secret formula, start gearing campaigns for different demographics and platforms. Your content for Twitter should not be the same as your content for Instagram. Use promotional options to bring the best performing content to the most eyeballs.
Make it Easy
Let’s be frank: if you want to turn your followers into quality leads, you need to make it as simple as possible for them to reach out to you and buy your product or service. Link your content to clean landing pages that are mobile-friendly. Make your call-to-action buttons easy to find. Embed your promotions in posts in a way that comes across both subtly and plainly.
You can also try out programs like Lead Ads on Facebook and Instagram, which allow your users to fill out lead forms when they engage with your ads. Your followers should never have to hunt for a link to buy your product. While an overly “salesy” tone won’t engage nearly as well as a conversational one, it should never take more than a few seconds for your followers to figure out how to purchase what they’re seeing.
Social media is an excellent way to reach more potential customers and increase conversions, regardless of your location and the size of your business. By deploying it strategically, you can maximise leads for a minimal cost.
We are a tomorrow design agency. We keep up with the latest trends and techniques so that our clients don’t have to. We can help you create authentic relationships with your customers and convert their awareness into real revenue. As a top UK social media marketing firm according to Clutch, a B2B ratings and reviews firm, we dedicate ourselves to helping you find the best solution for your business’s needs.
Let’s talk more about how we can help you!