Social Media

How to Step-up your Instagram Pic Game

So, what makes a good Instagram?

Think of your Instagram profile as a mosaic full of small square shaped tiles. When people click on your profile they’ll see this “mosaic” rather than the individual photos. Your profile will look best if all of the photos fit together, flowing down your profile’s feed in a cohesive manner.

Ask yourself, what is the message my brand is trying to put across? Then think of this in terms of photos. If your brand message is lively and bold, choose bright and colourful photos. Your Instagram photos will need to evoke the correct message for your brand.

Invest time into preparing your photos ready for your feed

  • Do you need to buy some props or backdrops for flat lay photos?
  • Do you need to visit different locations that are “Instagrammable”? Here are a few cool locations in the UK to have a look at!

When taking the photographs, experiment with lighting, angles, and the overall composition of the photos. If you’re using an iPhone camera to take your pics, go to “settings”, then “camera” and turn on the “grid overlay” setting. Whenever you open the camera app a 9 square grid will show which will enable you to use the Rule of Thirds. When you’re taking the pics, take a moment to pause and evaluate the photos in your camera roll. Ask yourself, “What looks good”, “What don’t I like?”, “What should I change?” and “Are there any other angles I could try?”.

After you’ve finished shooting – you’ll probably end up with 100s of photos to choose from, you can then go through and delete/edit the relevant pics. It’s better to have options to choose from and put time into taking pictures, rather than taking one blurry, out of focus shot with poor lighting which will just make your insta lack any enthusiasm about your brand.

To edit your photos our team recommend the apps VSCO, Adobe Lightroom CC and Adobe Photoshop Express.

Enjoy reading this? Why not have a look at our FREE guide on “How can Instagram Stories give your Business a boost?” here.

If you have any questions about how you can spice up your Instagram feed, or how we can help you with your Instagram, just give us a call on 01527 592738 or drop us a message through Live Chat on our website.

social media

Using LinkedIn to Promote Your Business

How to Generate Leads on LinkedIn…

As the world’s largest professional online network, LinkedIn is considered to be one of the most important platforms for business development, particularly for B2B companies. Research has suggested that LinkedIn may be the most effective platform for lead generation when comparing it to other social networking sites such as Facebook and Twitter.

Specifically designed for professionals and businesses, LinkedIn can be used to generate leads, strengthen business relationships, promote products/services and build brand awareness, and is therefore a powerful tool that should form a strong part of any business’s social media strategy.

Can you afford to miss out on the opportunity to connect with approximately 500 million users worldwide? Here’s how to use LinkedIn effectively as a business:

  1. Identify and join groups, which provide a place to connect with professionals in the same industry with similar interests. Creating and sharing relevant content in groups is an excellent way to generate conversation with prospective clients or influencers in your industry.
  2. Use LinkedIn Lead Gen Forms to capture accurate data to help you drive high quality leads from sponsored content and improve your Return on Investment.
  3. Keep content relevant and up to date. Use photos, videos and share industry/business news and updates. Actively engage with followers to develop relationships and build loyalty.
  4. Analyse and improve! Your LinkedIn company page includes helpful analytics that show activity on your page. Use this information to figure out what works best for your business and to gain a deeper insight into your page performance. 
  5. Ensure that your profile is up to date to make sure visitors can find all of the information about your business that they may require. Using recognisable brand colours and a strong banner image will increase visual appeal.

Read more about how mooch can help with your social media strategy here

Using social media to inspire interest

Making use of your social media platforms to inspire interest

Social media is an effective platform that can have tremendous influence on brand recognition, engagement and conversions. The Internet Advertising Bureau UK found that nearly 80% of people who took part in the study would be persuaded to return their custom in the future because of the business’s social media presence (Click here for the full report).

For small businesses where word-of-mouth and reputation are imperative for brand recognition and growth, it is especially important to have an effective social media marketing strategy.

Read about how Mooch teamed up with Tinkable to maximise the effectiveness of their social media presence.

The Project

We teamed up with Tinkable to help them increase customer engagement and sales through social media. Tinkable specialise in Non-Surgical Cosmetic and Beauty treatments with clinics throughout the West Midlands.

Mooch set up a marketing campaign advertising 20% off treatments for a limited time with one of their Nurses, Charlotte. This was promoted using sponsored Facebook posts targeting specific audiences based on a number of demographics such as age, location and gender. The campaign was also targeted towards those who have interests relating to the services that Tinkable offer.

Alongside the Social Media marketing, Mooch also designed and developed 2 website landing pages and created a series of HTML mailshots to advertise the discount available.

The Outcome 

Over 28 days, Tinkable reached just under 38,000 people in the West Midlands. Compared to the previous 28 days before the campaign commenced, this was an increase of 1,826%! The company Facebook page gained 233 page likes which was also a huge increase of 1,065%. Tinkable’s Facebook posts have also seen an engagement increase of 268%. That’s 2,687 engagements in the last 28 days!

As a result of this, Tinkable received an outstanding amount of new enquiries relating to the 20% discount – 70 in total over the month. 62 of these enquiries came via their Facebook page and 30 of these turned into bookings. It is hopeful that after receiving the excellent service that Tinkable offer, many of these new clients will return, continuing to build on Tinkable’s current customer base.

For five top tips on how to make the most of your social media pages visit:

5 Golden Rules of Social Media

So your business has been present on social media for a few years now, or maybe you’re a start-up looking to increase your online presence. It’s been doing okay, but you can’t help but wish there was a magic way to get your profile booming.

It’s not quite magic, but we’ve collated 5 golden rules that will make your social media strategy more effective:

1. Be a Specialist
It’s easily done, but it’s important not to lose focus from what your brand is all about. In order for your audience to have an interest in your brand, you must be an expert in what you do best – and not try to be anything else. They will engage much more with you if you don’t try to be good at everything, and specialise in exactly what makes your brand special.

2. Quality over Quantity
The amount of followers you have on social media is really just a vanity metric. What is really most important is reach and engagement: it is much more valuable to a brand to have 1,500 followers who actually engage with your content than 15,000 ‘ghost’ followers. Instead of focusing on boosting your number of followers, invest your time into creating regular quality, thought provoking content for your existing followers, and the shares, likes and comments will follow.

3. Form Relationships
One of the biggest business benefits of social media is the ability to communicate with your clients/consumers immediately. It’s vital to not take this for granted, and to stay engaged with your audience. If someone reaches out to your brand on social media, make sure you reply to them wherever possible. As well as with your audience, participate in conversations with other businesses about an industry-relevant topic, to share opinions and form relationships that could benefit you in the future.

4. Patience is Key
You will have realised by now that the results on your social media efforts will not show immediately. It may seem like all your time invested in creating quality content and engaging with your customers is going to waste, but stick with it. Social media marketing requires long-term planning and, as long as you keep your posting regular and consistent, we promise it will pay off in the long run!

5. Paying Pays Off
…However, if you are super impatient and want the world to see your content now, or if you have an important product launch and you want to boost the reach of a one-off post, you could think about paid social media posting. This means that you can increase your post’s reach exponentially, and probably at a much smaller cost than you’d think. For example, an investment as little as £20 could get you 20,000 reach into a tailored audience.

Speeding ahead with a new social media client

If you’re lucky enough to have been in the market for a luxury or supercar lately, you’ve more than likely heard of The Supercar Rooms. They are a specialist car dealer based in Hartlebury, Worcestershire. They not only buy and sell cars, but they also service and upgrade them.

We are proud to announce that The Supercar Rooms have enlisted Mooch Creative as their social media partner in an effort to promote growth and awareness across their social media platforms.

Moving forward, we will be adding a touch of ‘BIG thinking’ and using our creative minds to push them forward on social media.

Take a look on their channels today and keep updated by connecting.

Facebook    Twitter    Instagram    LinkedIn

We are really looking forward to getting stuck in the social media for this client, with the array of cars constantly in stock it gives us a content goldmine to take advantage of.

Remember, if your business is struggling to make sense of social media then get in touch today, we offer a wide range of solutions from consultancy, to full management to advertising to give you a boost.

Find out more here