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Website Design

How to make your B2B website stand out!

Making Your B2B Website Content Stand Out From The Crowd

Here at mooch, we have a wealth of experience working with many B2B clients, specifically within manufacturing and engineering sectors. Whilst every company B2B website will have specific needs relating to their industry, our top tips below are a great starting point for helping any B2B business stand out from their competition. Take a look!

Solve Their Problem

Rather than say what you do, say why you do it. Communicate how your product or service addresses your customers ‘pain points’ and solves their problems. Features do still matter though, as once the customer knows what your product or service will do for them, the details and features will form part of their decision-making.

Provide Value

Your content should assist in converting site visitors into valuable leads. To do this, you need to do more than simply asking web users for their contact details, you need to provide value in exchange. Offer unique and valuable content and include words like ‘receive’, ‘redeem’, and ‘download’ to show how you are adding value.

Include Visual Content

Creating visual content can be challenging for B2B marketers who don’t always offer a particularly visual product or service. However, many studies have shown that when used effectively, relevant images, videos, infographics and GIFs increase online engagement and conversions and therefore, they can’t be ignored! 

Have Help on Hand

Including simple contact forms for users to request a call back or get a quote provides an easy and convenient way for visitors to get more information. They are also a great way to capture data for future campaigns. Even better, a live chat function can help to build relationships and increase confidence, trust and customer satisfaction levels, whilst giving visitors almost immediate responses to their queries.

Call to action

Now that you have written the perfect content to inform potential customers how you can solve their problems, you need to encourage visitors to take the next step in the ‘conversion journey’. Clear calls-to-action should be displayed on each page making it simple for them to complete the desired action, such as click, call, complete a form or share their details.

Here at mooch, we understand what works, what doesn’t, and how to create excellent B2B website content that generates new business. Want to find out more? Just click here.

Is your school website showing its age?

Does your school website need bringing in to the 21st century? Does it need a bit of motivation to bring it out of the ’90s? Here at Mooch we can help you with that.
 
We have a range of clients across the education sector, all of whom bring different aspirations to the table. As a creative agency our job is to meet the brief, but also to add our own input; taking an integrated approach to marketing in order to smash the client’s objectives.
 
Here at Mooch ‘no project is too big or too small for us, and we aim to sprinkle our creative magic on every project we work on’. We aim to offer something ‘different’ to the standard design and print often applied to this sector.
 
Two of our established clients, Haybridge High School and King Charles | School, have been coming back to us for years for various print and design work to help them prepare for the new school years. You can see some of the work we did for Haybridge High School here.
 
Do you have an idea for your school that involves some magic sprinkling on it? Then get in touch today! We have a range of services available across digital and print, and we love working with all kinds of brands. Whether your school needs a full rebrand, some print and design work for prospectuses or some social media management, then we can help you!
Take a look at all the services we have to offer here.

5 Web Design Trends for 2017

As web design trends are usually transient, it’s not only important to keep on top of emerging trends, but also to stay ahead of them. We’re always on the look out for upcoming trends in the market and have compiled a list of the top 5 to watch out for in 2017:

Solus_10.1 

The death of stock photography

There is now a higher demand for custom images that are authentic and unique to your business. There are no longer any excuses for a site filled top to bottom with stock images, so get yourself some awesome bespoke shots to show your business off for what it truly is. We offer in-house photography to authenticate your website – check out our Work page for examples.

 

Minimalism

Less is more in 2017, with minimalistic design features set to be a big hit. Card features, where pages are arranged with information and links in blocks and grids will be popular. Have a look at how effective this feature is on the Solus Ceramics website.

 

Parallax

We’ll see a lot more of single page designs with parallax scrolling features. Fitting in well with the minimalism trend, this simple design feature will engage customers by making browsing easier and clearer. Check out the website we designed for Abacus Outsource as an example.

 

Storytelling

There will be a higher demand for storytelling within websites. Customers want an enhanced user experience and you can do this by drawing them in with an alluring story. Take a look at the characters we created to add a storytelling element to IGO Posts website.

 

Animation

Animation is an exciting trend that is going to carry on growing in 2017. The only thing to watch out for is over-animating everything and making sites messy and slow. Keep it simple and subtle so it doesn’t overpower the site, and you’re on to a winner. Keep an eye out for our special Christmas-themed animation set to make a debut on the Lea Marston/The Abbey Hotel website this week.

6 Key features for your new website

So your business needs a new website?

Website design can be an overwhelming process, so we’ve put together a list of 6 things we think are the most important to think about when you get your new site developed.

The first thing you must do is secure a relevant and catchy URL. Ensure that it makes sense for your business, doesn’t have a weird spelling and is available on social platforms too. There are plenty of online tools to help you check this out.

1. Crucial Business Information

Depending on your business, you should have a few sections on your website that fall into the realm of “information”. We know restaurants need a menu and a list of locations (ideally with directions or a map), but every industry has its necessary items. If you’re an ecommerce business, you need product images (and they need to be good quality). If you work in the service industry and have a business that relies heavily on customer service and referrals, put some testimonials on your site.

For example, a wedding planner could have one of her recent brides write about her experience with the business. A web designer should include screenshots or link out to previous work. A hair salon could have client testimonials about a stylist’s skills and promptness. Tailor your site so that it offers the information users are likely to be looking for.

2. Contact Information

We can’t stress enough that most crucial business detail is contact information— which is why it has its own section. Have a telephone number, email address, business address and a contact form easily accessible and visible. It makes a difference because there’s nothing more frustrating than being unable to get in touch with a needed business or service.

When you put an email address or a phone number on the site, don’t upload this information as part of an image — the number or address should be able to be clicked on or copied right from the site in order to place the call or send an email conveniently and quickly. Most smartphones these days have the ability to do “click to call” on the web, so make the process as easy as possible for users.

3. Clear Navigation

A map is useless without a legend and a website is useless without clear navigation. Make sure you use easy-to-understand and logical names for the various pages of your site — contact, about, FAQ, etc. Being clever or cryptic will just be a turnoff for users.

When developing your navigation strategy, you should consider a call to action. What is it that you want people to do on your site? Place an order? Email for a quote? Become a member? Come to your brick-and-mortar store? Call to speak with a customer service rep? Make your goals clear and obvious.

Think about the goal of your potential customer. Pepper the site with action items to help the customer easily do what you want them to do.

4. Social Media Integration

There are a lot of social platforms out there. Social media is a critical part of marketing for your business, therefore you should promote your presence on them through your website.

Integrating these platforms into your website will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms. Is it worth it to maintain a presence on so many social platforms? Yes — as long as you actually maintain your content, you’ll keep your brand at top-of-mind and keep users engaged.

5. Be mobile friendly

Smartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream.

Responsive website design enables you to use fluid widths, so that your website layout will adapt to the screen on which it’s being browsed. You can enter HTML code so that your sidebar takes up, say 20% of the screen width, and the remaining 80% is reserved for the body of your website. Layouts are adjustable and images are scalable to make for a better web experience on myriad devices. Here are some examples of sites with responsive design, so you can see for yourself.

6. Add some Features You Don’t Need

Don’t underestimate the power of simplicity. But also feel free to add these things on your website:
• Music
• Flash
• Anything that autoplays, whether it’s music or a video.
• Parallax sections – these add to the feel of the site.