Instagram stories are a powerful tool for businesses to engage with audiences and develop and nurture customer relationships. The feature gives brands the opportunity to showcase their brand personality with fun and creative attention-grabbing content. Check out our 5 top tips on how your business could be using Instagram here…
Drive traffic to… wherever you like!
If your business account has more than 10,000 followers, you can add a swipe up call-to-action to your Instagram story to drive traffic to an outbound link. This could be to your website for users to learn more about your products and services, or other external pages such as a blog, article or landing page, extending the users journey.
Ephemeral Instagram stories as we know them are changing. The Instagram highlights feature allows you to create permanent collections of stories, which can be grouped together into separate archives that will live on your profile for as long as you like. Highlights are proving popular with businesses to showcase different products, collections, topics, events and campaigns, helping users to quickly find content they’re interested in.
You can still use hashtags
Just because the post won’t stick around forever, it doesn’t mean you can’t take advantage of hashtags and geotags. They are a great way to increase reach and great news – tags used on stories will still appear in the search results meaning your content can still be discovered using your popular words and phrases.
Test your content and ideas
Instagram stories present a great opportunity for businesses to ‘test’ content and ideas for potential future post. If a particular subject or content gets a great response you could consider using the content for a permanent post. The poll feature on Instagram stories is another great way for businesses to collect real time feedback from audiences. Why not ask what your followers which products are their favourite or even what they would like to see more of on your feed?
Another great feature of Instagram stories is the ability to ‘Go Live’ to your followers. Although quite possibly a daunting prospect, going live is a great way to drive engagement and have some fun with your followers. A few ideas on how you could use the live feature on Instagram include Q&A sessions, revealing a competition winner, product demonstrations and giving audiences a sneak peak of behind the scenes activity or events.
When used alongside an effective social media plan, Instagram stories provide a great way to engage with audiences in informal, creative and exciting ways, and what’s more – it’s free! For more top tips on social media marketing, download our free handy guide – 20 Social Media Tips You Need to Know here.