Want to keep ahead of the latest design trends? Choosing the right background design for your website and branding projects can be difficult, especially as it’s so easy for some background textures and styles to become quickly out-dated.
A good background should complement the overall design and add focus to foreground content without distracting or reducing the impact of text and images. If you’re looking for inspiration for your next project and want to explore new trends for backgrounds, check out our favourite styles from the Shutterstock on-trend design blog here.
Following on from the natural luxury trend that we saw at the beginning of 2018 that we spoke about here, we’ve seen marble in design time and time again. In background design, the marble texture is now being enhanced with gold, silver and copper, giving the natural stone an elegant feel and giving a high-end, luxurious and elegant appeal.
Concrete floors and walls are a popular way to make a style statement in interior design, and the effect has crept into design for backgrounds in 2018. The minimalist texture gives an industrial and urban feel to the backdrop of websites and projects. The soft grey colour provides a great neutral canvas, complementing monochrome design and also pairing beautifully with brighter elements and splashes of colour.
Youthful and fun pastel colours are well suited to backgrounds and large spaces to fill within design, being a great way to introduce a lot of colour without overwhelming audiences. The fresh, feel good colours are often associated with childhood and the positive associations create a sense of calmness and relaxation. The pale pink, powder blue and mint green colour palettes are often used in design to appeal to the Millennial market.
Essentially, duotone backgrounds are made up of two complementary colours, giving designers the opportunity to have fun and experiment with new and unique colour combinations. Duotone effects create eye-catching material that draw the eye and can be used in web design to encourage visitors to scroll to, and click on the desired call to action. With so many colour blends and options, you’re sure to find a duotone effect that works with your existing colour and design scheme.
A simple background change can refresh and add a modern touch to existing designs without the need for a complete overhaul. If you’re looking for cutting edge, on trend designs, why not get in touch today?
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