2017 is promising to take graphic design to a fresher, bolder level. Graphic design is volatile; it’s constantly evolving, and incorporates new trends and styles. Here at Mooch, we think the following trends are going to be massive in 2017.
MODERN RETRO STYLE
This next year will see a continued trend of modern retro style typography, which is defined as a contemporary twist added to retro typefaces from the 70s, 80s and 90s. This style often stirs up nostalgia in the audience as it provides an emotional connection to the product being advertised by the design. The design often features fun, playful designs with bold typefaces and geometric shapes. By using strong typography and a daring mix of font combinations, it helps brands fight against the continuing decline in the attention span of readers.
In 2016, ‘indie’ brands began using hand drawn images, which is bringing the trend in to mainstream design work this year. Illustrated images give designer’s work a soft, nostalgic feel. They remind viewers of the human aspect of the design, which creates a bridge of understanding from concepts and topics that tend to be difficult to understand. Brands are looking to add the element of fun back into design this year, so they are embracing illustrations to help make their products more accessible.
Ultimately minimalism is about removing the unnecessary details and leaving only the essentials. In 2017, minimalism will prevail in the form of generous white space, and the increased reduction of focal points in design, even whilst using bolder typefaces that reflect the modern retro style trend. The focus of minimalism’s simplicity and functionality has contributed to its adoption in many brands and design trends.
By using text it’s another easy way to create original and visually appealing logos. Letterstacking is used by to allow designers to place concise large messages on logos. The text can be stacked vertically or horizontally and paired with various graphic elements. These logos draw customers’ attention and prompt them to focus on the text. We feel letterstacking is likely to be a top trend in 2017.
Everyone loves GIFs; they are the perfect little content helper that helps express emotions when text won’t do the trick. They don’t require any special software to run, and are usually a small file size, so it can be embedded just about anywhere. GIFs can be so versatile, and can be used to as featured images in a numerous of ways such as on your website, articles, blog posts etc. They don’t have to be a work of art and they don’t take a lot of time to create, but it will definitely draw attention to your post when it’s shared on your brand’s social media.
Modular layouts break up the text, and, put it into more manageable chunks. Instead of using a long block of text, designers have found that making the information more straightforward makes more people want to interact with it. A modular design functions as a great management tool, and it can look highly professional when done to a great standard. Trends such as modular layouts are likely to influence minimalistic designs this year.
LOUDER AND BRIGHTER COLOURS
Tech leaders over the past few years have used safe and soft colours to attempt to create a clean and controlled design scheme. But in 2017, colour and flare is back! This year though there is going to be a move away from neutral colours like whites, greys and black, to bolder and brighter colours. Designers can still cling to their minimalist roots, but could use bold coloured accents, and infusing them on to neutral backgrounds giving companies branding a fresh new look, without straying to far from what made them great. Adding just a bit of colour will make all the difference.
Even after all of the trends mentioned previously, the key player for 2017 is function first. With new technologies emerging, it’s important for designs to be clear about what is requested from a user. By utilizing all of the trends above, you can achieve this goal. Designers need to think function and clarity in addition to an aesthetically pleasing design. Due to technology adapting further and further, the user experience is essential to keep in mind and due to this, many designs will have to be approached with practicality at the forefront of their concepts.