How Important is Getting Your School’s Branding Right?
‘Branding‘ is seen by most as a corporate term; however, schools are some of the most recognisable brands we see from day to day. You see children in their uniform on the high street, the school minibuses driving around town – all of this is part of your brand; reflecting your school and influencing peoples’ opinions of it.
To get to where you want to be, you have to know where you are. This will then allow you to get an idea of the scope of the journey. With an in-depth understanding of your school, its strengths and weaknesses, and how you compare with your competitors, we will then be able to establish the roadmap for developing your new brand identity.
Some of the most recognisable symbols in a local area are school logos. This is because they are representative of your school and easily identifiable. Every detail of your schools logo will be at the forefront of your marketing, from headed paper to your website and prospectuses. So it’s important to get it right. We have experience of working with many schools, colleges and educational organisations with logo creation.
Our job is to look after your brand identity and make sure that we fulfil its unique potential. We want to make sure we create a brand for you that has character and stands out from the crowd. We can help your brand be successful and prosperous.
We can give you a stand out logo with a meaningful strap line and consistent message. But with a school brand so many different people are responsible for outward communications. We will give you a simple set of brand guidelines you can issue out, so that you always have a consistent message.
The final step is to apply you new branding to your marketing and communications. This could be your website, prospectus, minibus, signage, and these are just a few examples.
We can help you do all of this and take the weight of your shoulders while you work to become top of the class. Take a look at the services we off for schools here and make sure you get in touch today so we can start helping your school!