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This week we’re loving… Microinteractions!

Microinteractions are one of the biggest current UX trends. A microinteraction is an animated or visual response that occurs as a result of a specific action that a user performs. Almost all applications are filled with them – they play a large part in our digital lives, even if we don’t always notice them.

The best thing about microinteractions is that they can be used on a variety of platforms in a number of ways, for example when a button is clicked, settings are adjusted, when a feature is switched on or off, when a user receives a notification or when any other action is completed.

Microinteractions are a great way of letting users know that their action has been accepted and that the system is doing what it should be in response via instant feedback. They can also be used to subtly give information, guidance and even on-site navigation.

Using microinteractions can encourage users to interact with your site based on your desired calls to action, whether it’s clicking a button or liking and sharing content. When designed correctly, they can add surprise and humour, creating engaging and entertaining experiences.

Poorly designed microinteractions can damage user experience. To avoid this, they should be small, simple and should attract the attention of users whilst not distracting or interrupting them. Microinteractions can be designed to cleverly form a natural part of the application design and help the experience to flow.

A little animation can go along way towards enhancing user experience, making an application more enjoyable to use and increasing user engagement. You can check out some great examples of microinteractions here!

Introducing The New mooch Augmented Reality Marketing Hack Book!

To add to our fast growing collection of mooch Marketing hack books, we have released our latest edition – ‘Top 10 Tips on Augmented Reality’.

Whether Augmented Reality is completely new to you, or it’s at the heart of your current marketing strategy, our handy guide is sure to give you an insight into how AR works, how it can benefit your business and how mooch can help you bring your ideas to life.

If you’re confusing AR with VR, wondering how trigger images work or where the future of AR is heading, just click here to find out more!

The capabilities of AR are rapidly expanding – don’t let the competition get there first! Let us show you how to enhance customer experiences and showcase your brand or product using this exciting and innovative technology.

Ready for your next instalment of mooch marketing wisdom? Get your free paper copy to add to your ‘Little Book of Marketing Hacks’ collection now!

Just pop your name and postal address over to [email protected] and we’ll get one over to you straight away.

Is Direct Mail Making a Comeback?

In recent years, whilst marketers have focused their efforts on cost effective, online digital marketing methods, fewer businesses have used traditional direct mail campaigns. However, in 2017, data from the Advertising Association and Warc found that direct mail, after online and TV, was the third largest media channel in the UK. Is direct mail going to make its voice heard once again in 2018?

With most of our email inboxes bursting at the seams, direct mail seems to have been given a new lease of life. Our inboxes are full of news, updates and offers from businesses that we simply don’t have time to read. With everybody else advertising online, physical mailboxes have become a lot less cluttered.

There’s no denying that new technologies have changed the direct mail industry. Digital advances allow recipients to engage with direct mail using their mobile devices, creating seamless online and offline experiences. For example, Augmented Reality (AR) allows a visual prompt on a mailer to be activated through a smartphone or tablet.

The more sophisticated methods that businesses are using to collect consumer information have also contributed towards the direct mail resurgence, allowing businesses to more accurately segment the market and precisely target them using personalised content.

So how effective is it? There have always been questions about the effectiveness of direct mail campaigns, as the traditional method is difficult to measure in terms of responses and ROI. Technological advances have made the results much easier to manage, for example the use of QR codes campaigns. Once scanned, the codes can send recipients directly to a landing page that is only used for the campaign, allowing them to be easily tracked and measured.

With personalised content, effective segmentation of your audience and integration with online channels, you can stand out from the digital noise by using a more traditional approach like direct mail!

Want to keep up with other marketing news and trends? Follow us on Facebook today!

B2B website content

The Rise of Content Marketing

With traditional and interruptive marketing strategies continually hitting obstacles, and the increase of social media marketing, content marketing is becoming an increasingly powerful tool to attract an engaged audience.

The strategy is described as a technique that involves publishing valuable and relevant content with the aim of attracting, informing and engaging an audience, and giving them the information they need about your product or service to become a customer.

Despite having a similar goal to traditional marketing (to drive profitable action), content marketing is executed very differently. The strategy does not directly promote a product or service; instead it shares content closely relating to the industry to inform and educate audiences.

So, what are the benefits?

Build Trust
Content marketing is a great way to show off what your business knows about a particular subject within your industry. A customer’s confidence and trust in your product or service is naturally increased when you can clearly demonstrate your knowledge and understanding of their business challenges.

Search Engine Optimisation

When done correctly, content marketing can contribute to your SEO efforts by giving you more opportunities to rank for more search queries. Including key words in your articles, blog posts or case studies and producing consistent, high quality content gives Google more chances to put your content in front of those who are searching for it.

Drive Conversions

One of the greatest benefits of content marketing is that it can help to generate conversions. Research has shown that 60% of people are inspired to seek a product after reading content relating to it.

Nurture Relationships

A key benefit of content marketing is that it works on building relationships, instead of chasing sales. As well as acquiring new customers, the strategy can help to engage existing customers, building loyal relationships and giving them a reason to stick to your brand.

Increase Visibility

Content is very shareable. Whether your audience share a post on social media, or forward your email to a friend, content marketing is a great way to expand brand awareness, increase impressions and grow web traffic.

Here at mooch, we can help you to identify which topics will work best for your target audience and the right way to speak to them with meaningful and valuable content. Have a content idea you’d love to bring to life? Why not send us a quick message on Live Chat now?

 

 

Design Trends for 2018

Based on the billions of searches that take place on the platform every year, Shutterstock analyse search data to determine the standout design trends and emerging styles that will influence the world of design each year.

Here at mooch, we love to keep an eye out for the latest design trends and predictions for upcoming trends, so we couldn’t resist sharing a few of them with you…

Fantasy

Following the arrival of all things unicorn-themed in 2017, Shutterstock revealed that the number of searches for the term have increased by almost 300% from the previous year, as well as an increase in searches for other symbols from the fantasy genre. The magical and mystical connotations and vibrant colour palette are sure to bring a touch of supernatural to the design scene this year.

Space

Continuing on from the ‘out of this world’ theme of fantasylands, Shutterstock discovered that the sci-fi designs are entering back into the world of creative. The increase in popularity is thought to be a result of the huge popularity of the genre at the box office, such as Star Wars and Stranger Things. We’ll be keeping our eye out for hints of planets, asteroids and galaxies over the coming year.

Pastels


Another trend revealed is the return of the pastel palette. Shutterstock saw an increase in the colour ‘blue candy’ by a huge 609%! They suggest that designers should “blow off the dust” from these traditional colours – it sounds like we may be seeing more of them over the next few months!

Natural Luxury

We’ve seen marble making it’s way into home design, but it isn’t just stopping there. Shutterstock reported a 416% increase in the searches for marble, as well as an increase in searches for agate and other natural stones. The swirls and ripples from the natural luxury style are great to introduce texture and a ‘high-end’ feel to design.

Have you spotted any of these trends yet? Check out the full article here!

Landing Pages – What, Why and How?

A landing page is a ‘standalone’ web page, separate to the company website that acts as an entry point for visitors who respond to an advertisement, such as an email, social media advertisement, or Pay-Per-Click campaign by clicking the call to action or link.

The purpose of a landing page is to collect information and convert visitors into leads. They are used to direct visitors to tailored pages for a specific campaign or conversion objective and are often used to reach specific business goals, such as marketing a new product or targeting a new market.

Rather than sending potential leads to a generic website homepage, landing pages can ensure that messages are specific to the particular offer advertised, allowing you to align them perfectly with your advertisements.

Now that you know what landing pages are and why you should use them, how can you ensure they’re successful?

  • Match the message: make sure the content and design of the landing page matches the marketing material that has sent the visitor there.
  • Minimise content and images, and focus on the specific task that you want the visitor to complete to help reduce distractions.
  • Include a form to capture visitor’s information. The more information you have on leads, the better you can segment and effectively market to them.
  • Ensure that your landing pages are responsive on mobile devices.
  • Fulfil the promise of the advert – if users don’t see the specific offer you advertised, they may think they have reached the wrong page.
  • A/B test landing pages to test the effectiveness of different elements, such as headlines, call to actions and images in order to find the best way to increase conversions.

Wondering how landing pages could support your campaigns? Give us a call on 01527 592738 and speak to one of our web experts today!

 

What Does 2018 Have in Store for The Manufacturing Industry?

Here at mooch, we work with many clients in the manufacturing industry. Our experience working with these clients and interest in the sector has prompted us to take a look at how the industry is currently performing and what else 2018 might have in store…

According to the Office of National Statistics (ONS), the British manufacturing sector produced its highest output at the end of 2017 since April 2008, reporting an increase in production for 7 consecutive months. This is the longest unbroken run in over 20 years.

With solid growth in the industry setting a reasonably bright outlook for 2018, we had a look at what else can be expected in the industry, which is thought to be going through a ‘technological revolution’ as more and more businesses invest in new, innovative technology.

Many larger businesses within the industry are already making the step towards the concept of ‘Smart Factories’, and the ‘Internet of Things’, allowing machinery and devices to be connected to the Internet to communicate and gather real time data and feedback. It is thought that in 2018, smaller manufacturing businesses will follow and start to embrace some of these technologies to increase efficiencies and optimise processes.

As consumers continue to introduce artificial intelligence (AI) into their homes and everyday lives, it is predicted that the technology will also start to find its niche in the manufacturing industry. AI is thought to allow manufacturers to predict future trends and make decisions based on the interpretation of past data, rather than human subjectivity and guesswork.

Many other innovative technologies are already being piloted across the sector, such as 3D printing, automation, robotics and virtual reality. Many of these have been used in the industry for many years however, they begin to enter more established phases where capabilities are improving rapidly.

It is predicted that these technologies will continue to be embraced during 2018 as they begin to play a more influential role in the manufacturing industry to create more efficient systems and processes.

We love to work in a wide range of manufacturing and engineering sectors. Build your next big idea that delivers massive ROI by getting in touch here.

marketing-hack-books

Marketing Hack Books for FREE!

Introducing the new additions to the mooch Marketing hack book collection!

You might remember the mooch ‘Little Book of Marketing Hacks’ that we released last year. The handy guide left everyone hungry for more of mooch’s marketing wisdom… and here it is!

Introducing not one, not two, but THREE new additions to the Marketing Hack book collection!

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Are you thinking of partnering up with a Marketing Agency? See our 10 Top Questions to Ask Your Create Agency here to ensure you get all of the information you require to make your decision:

Perhaps your e-commerce site needs a refresh? Check out our 10 Tips to Creating a Great Ecommerce Website in order to build trust, satisfy customers and ultimately increase sales here:

Maybe you need help with your social media strategy? Our 20 Social Media Top Tips are sure to help you increase brand awareness and build relationships with existing and potential customers. Check it out here:

Want paper copies to add to your mooch ‘Little Book of Marketing Hacks’ collection? With pleasure! Just pop your name and postal address over to [email protected] 

How to make your B2B website stand out!

Making Your B2B Website Content Stand Out From The Crowd

Here at mooch, we have a wealth of experience working with many B2B clients, specifically within manufacturing and engineering sectors. Whilst every company B2B website will have specific needs relating to their industry, our top tips below are a great starting point for helping any B2B business stand out from their competition. Take a look!

Solve Their Problem

Rather than say what you do, say why you do it. Communicate how your product or service addresses your customers ‘pain points’ and solves their problems. Features do still matter though, as once the customer knows what your product or service will do for them, the details and features will form part of their decision-making.

Provide Value

Your content should assist in converting site visitors into valuable leads. To do this, you need to do more than simply asking web users for their contact details, you need to provide value in exchange. Offer unique and valuable content and include words like ‘receive’, ‘redeem’, and ‘download’ to show how you are adding value.

Include Visual Content

Creating visual content can be challenging for B2B marketers who don’t always offer a particularly visual product or service. However, many studies have shown that when used effectively, relevant images, videos, infographics and GIFs increase online engagement and conversions and therefore, they can’t be ignored! 

Have Help on Hand

Including simple contact forms for users to request a call back or get a quote provides an easy and convenient way for visitors to get more information. They are also a great way to capture data for future campaigns. Even better, a live chat function can help to build relationships and increase confidence, trust and customer satisfaction levels, whilst giving visitors almost immediate responses to their queries.

Call to action

Now that you have written the perfect content to inform potential customers how you can solve their problems, you need to encourage visitors to take the next step in the ‘conversion journey’. Clear calls-to-action should be displayed on each page making it simple for them to complete the desired action, such as click, call, complete a form or share their details.

Here at mooch, we understand what works, what doesn’t, and how to create excellent B2B website content that generates new business. Want to find out more? Just click here.

christmas-ads

‘Tis the season for Christmas Ads

2017 has seen some excellent Christmas ads appear on our screens. From the highly anticipated John Lewis ‘Moz The Monster’ campaign, to Marks and Spencer’s Paddington Bear and the adventures of Aldi’s Kevin the Carrot, it’s been a tough decision to choose the 2017 favourite!

With all of the Christmas ads now released (they’ve been coming since September!), the stars in our eyes this year have to be Mr and Mrs Bair, from Heathrow Airport’s ‘Closer This Christmas – It’s A Wonderful Flight’ campaign. Our furry friends have returned for 2017 after the airport received an “overwhelming response” to the bears debut appearance last Christmas.

The advert tells the story of the 50-year relationship of Edward and Doris, showing them meeting in the 1960’s where Doris is an airhostess and Edward is a passenger.

The couple continue to meet at Heathrow during the Christmas period for many years, as they grow old together and their family grows to three generations. In 2017, Edward Bair comes out of arrivals to see his bigger than ever family rush over to greet him.

Behind the story of the lovable bears, the clever features in the advert evoke strong feelings of nostalgia and pull on the heartstrings of many who will be flying home to see loved ones over the Christmas period this year.

You can view our favourite 2017 Christmas advert here .

Which is your favourite?