Typography tips every designer must know

Typography is relatively simple… It’s just the art of arranging type. It’s central and vital to the skills of a creative designer and is about much more than making the words simply just legible. Your choice of typeface and how you make it work with your layout, colour scheme and design theme will make the difference between a good, bad and great design.

Good typography is often down to creative intuition.

A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent they’ve been honing for years. There’s a vast array of paid-for and free fonts to choose from all across the internet, but with power comes responsibility. Just because you can choose from a vast library doesn’t mean you have to; there’s something to be said for painting with a limited palette.

All typefaces are not created equally as well. Some are large and wide; some are skinny and narrow. So words set in different typefaces can take up a very different amount of space.


Taking your print work to the next level…

Take your print work to the next level and impress your customers and cliental with GF Smith paper

GF Smith paper is often used because of their vast range of creative papers and boards, not to mention the range of colours and finishes. GF Smith can even supply specific GF Smith samples to help make your decision that much easier.

There are many major advantages to using GF Smith printing paper. One being that it is completely bespoke, from size to colour. By using any high-quality printing and finishing processes, you can take a a job to that next level.

Bob Bryant, Mooch’s Senior Designer –

“When working from start to finish on multiple print jobs, the end goal is always to achieve the best finish possible, with this in mind, it is always offered to the client to have their job finished on a high quality paper finish. In some cases, this isn’t always the route to go, but on certain jobs, using GF Smith paper really adds a nice finish to the job.”





Using social media to inspire interest

Making use of your social media platforms to inspire interest

Social media is an effective platform that can have tremendous influence on brand recognition, engagement and conversions. The Internet Advertising Bureau UK found that nearly 80% of people who took part in the study would be persuaded to return their custom in the future because of the business’s social media presence (Click here for the full report).

For small businesses where word-of-mouth and reputation are imperative for brand recognition and growth, it is especially important to have an effective social media marketing strategy.

Read about how Mooch teamed up with Tinkable to maximise the effectiveness of their social media presence.

The Project

We teamed up with Tinkable to help them increase customer engagement and sales through social media. Tinkable specialise in Non-Surgical Cosmetic and Beauty treatments with clinics throughout the West Midlands.

Mooch set up a marketing campaign advertising 20% off treatments for a limited time with one of their Nurses, Charlotte. This was promoted using sponsored Facebook posts targeting specific audiences based on a number of demographics such as age, location and gender. The campaign was also targeted towards those who have interests relating to the services that Tinkable offer.

Alongside the Social Media marketing, Mooch also designed and developed 2 website landing pages and created a series of HTML mailshots to advertise the discount available.

The Outcome 

Over 28 days, Tinkable reached just under 38,000 people in the West Midlands. Compared to the previous 28 days before the campaign commenced, this was an increase of 1,826%! The company Facebook page gained 233 page likes which was also a huge increase of 1,065%. Tinkable’s Facebook posts have also seen an engagement increase of 268%. That’s 2,687 engagements in the last 28 days!

As a result of this, Tinkable received an outstanding amount of new enquiries relating to the 20% discount – 70 in total over the month. 62 of these enquiries came via their Facebook page and 30 of these turned into bookings. It is hopeful that after receiving the excellent service that Tinkable offer, many of these new clients will return, continuing to build on Tinkable’s current customer base.

For five top tips on how to make the most of your social media pages visit:

How to utilise your social media platforms!

In todays’ society, social media is a key element for many businesses. It allows people to keep constantly updated with their favourite brands/businesses, as well as being a great way for businesses to directly target their desired market in a quick, easy and creative way.

Here are 5 top tips on how to utilise your social media platforms and ensure that they are a strong area for your business:

1. Consistency is key. Most businesses have multiple social media accounts and if they are not given enough time and thought, they can become irrelevant and completely unconnected from each other. It is important that you don’t try and spread your workload to thinly and over too many channels. For example, if you only have enough time to focus on 2 platforms, then stick to this and work on them so that they are consistent in tone of voice, theme and activity. Having strong accounts will draw more people to your business.

2. Know your audience. Following on from the previous point, it is important to understand your target market, as this could have a huge impact when choosing the social media accounts that your business wants to utilise. Generation Z* will have a completely different favourite media platform choice to Generation X*. Understanding this and knowing where to promote your marketing will help attract your desired audience.

3. Create a content plan. Planning out what you want over your channels is also a great way to ensure that your platforms remain consistent and up-to-date with fresh content. It also allows you to sort in advance when you want any competitions/specific marketing strategies and how to integrate this into your channels smoothly and efficiently.

4. #HASHTAGS. They have become one of the most effective ways of marketing in the 21st century. Make sure that you don’t overload on your usage and create a tag that ties your campaign together well and that is simple and easy to spell and remember.

5. Be approachable. It doesn’t matter whether you are a big business or a small independent company, people will always appreciate you taking the time to talk to them and make them feel important within the customer journey. This could be something as simple as replying to a question via Twitter. Every little helps create a positive brand image.

*Generation Z – no official time scale but typically individuals born between 1995 – 2005
*Generation X – individuals born between 1961 – 1981

10 Email Marketing Mistakes To Avoid

Email marketing is still an effective way to reach prospective and existing customers, even with the rise of social media and texting. If you want your email to stand out in any inbox and not wind up in the trash, avoid making these 10 email-marketing mistakes.
1. Focusing only on promotion
Instead of using email marketing exclusively as a sales tool, you can use it as a medium to engage your customers and build customer loyalty.
2. Having a confusing, deceptive or boring subject line
The subject line is the first thing that we see in our email inbox and it is what makes people want to click on your email or not. That’s why it’s important to spend time creating a subject line that will really grab your readers’ attention.
3. Embedding your message in an image
Avoid putting all your text into images. If there is an issue and images don’t load for some reason, your text doesn’t either. So make sure you balance images with clear and concise text in the body of the email.
4. Having too much text.
To help ensure your message is read make sure you shorten your text to make your message more concise and include amazing photography to entice your reader. This will help you make a lasting impression once you’ve gained that initial email-opening click.
5. No Clear Call to Action
It’s not enough to just have a ‘Call to Action’ button, it has to be placed right too.
6. Not tracking results
Tracking results will allow you to see how a campaign is performance through open rates and click-through rates. But tracking results will allow show if your efforts are paying off.
7. Sending Out Emails Without Permission
This is a big NO. You should only send your mails to those on the OPT-in list.
8. Sending Out Emails Without An Unsubscribe Option
Always make sure you have a clear unsubscribe option in your mail, to make it as easy as possible for people to leave your list if they want. So, no hiding from it either! In the UK it’s illegal to send a mail without an unsubscribe option.
9. Ignoring Timing
Timing is one of the most important factors for achieving good open rates. The whole effort of creating the right content, for the right people, goes in vain if the timing is wrong.
10. Sending Out Mails Without Testing Them
We know you put a lot of effort in to creating email campaigns. But all these efforts are meaningless if you forget to test them.

Do you want an Outstanding from Ofsted?

The current Ofsted regulations state that if your school website doesn’t meet all the legal requirements for a school website, you will not be eligible to receive Outstanding! If you are one of the many schools whose website doesn’t meet Ofsted’s requirements we can help! Whether it’s a new website or just a website update your school will benefit from, we are happy to help your school to meet all UK and European legislation and receive Outstanding from Ofsted!

We have completed a number of projects for schools that we are proud of for schools, colleges and universities. With bespoke designs, and careful consideration for each project, we made sure that all our projects meet requirements. Here are a couple of examples of work we have completed for schools:

Haybridge High School and Sixth Form
South and City College Birmingham

We offer schools a range of services from branding, photography to make sure your photos tell your schools story, logo design, bespoke prospectuses and much more. You can find out more about our schools services here.

If you aren’t sure what requirements you need to meet with your school website, take a look here .
Sir Michael Wilshaw, Chief Inspector at Ofsted, stated that a good head, “Thinks carefully about how to prepare for an inspection by ensuring that the website is up-to-date with information on school evaluation, development planning, the school timetable etc.”.

If you want your school to receive Outstanding from Ofsted, make sure to get in touch today to find out how we can help you because top of the class!


Branding‘ is seen by most as a corporate term; however, schools are some of the most recognisable brands we see from day to day. You see children in their uniform on the high street, the school minibuses driving around town – all of this is part of your brand; reflecting your school and influencing peoples’ opinions of it.

Brand Analysis

To get to where you want to be, you have to know where you are. This will then allow you to get an idea of the scope of the journey. With an in-depth understanding of your school, its strengths and weaknesses, and how you compare with your competitors, we will then be able to establish the roadmap for developing your new brand identity.

Logo Design

Some of the most recognisable symbols in a local area are school logos. This is because they are representative of your school and easily identifiable. Every detail of your schools logo will be at the forefront of your marketing, from headed paper to your website and prospectuses. So it’s important to get it right. We have experience of working with many schools, colleges and educational organisations with logo creation.

Brand Creation

Our job is to look after your brand identity and make sure that we fulfil its unique potential. We want to make sure we create a brand for you that has character and stands out from the crowd. We can help your brand be successful and prosperous.

Brand Guidelines

We can give you a stand out logo with a meaningful strap line and consistent message. But with a school brand so many different people are responsible for outward communications. We will give you a simple set of brand guidelines you can issue out, so that you always have a consistent message.

Brand Application

The final step is to apply you new branding to your marketing and communications. This could be your website, prospectus, minibus, signage, and these are just a few examples.

We can help you do all of this and take the weight of your shoulders while you work to become top of the class. Take a look at the services we off for schools here and make sure you get in touch today so we can start helping your school!

SCHOOLS: A photo is worth 1000 words!

Pictures make a story stand out. They catch your eye and, like a great headline, can make a difference between someone choosing your school or going elsewhere. Our approach to schools photography is refreshingly different to most. Let us help you tell your school’s story!
We offer our schools choices and we are all about helping your school and not dictating it. We can offer advise on which images to choose to help rebrand your school, produce a prospectus, assist in marketing or implement a new website with exciting images.
Your school prospectus and website are vital components of your school’s marketing strategy, which provides an invaluable insight into everyday life at your school. Parents of prospective students and the students themselves are strongly influenced by what they see and read in your prospectus and online. It’s true when they say first impressions really do matter, so your visual content needs to make an impact. The importance of great school photography shouldn’t be underestimated. Your school needs to find the right balance between all the positives, such as working hard, playing hard and enjoying the learning experience within the context of your school.
We can help you:
• Capturing photos that tell your school’s story
• Get active shots – pupils playing sports, baking cakes
We can also centre your school’s photography on any of the following:
• Academic excellence and high achievement
• The learning environments and classrooms
• The quality and experience of the teaching staff
• The history, tradition and values of the school
• The facilities, equipment and infrastructure
• Sports, music, drama and extra curricular activities
• Friendships, identity and belonging
• Happiness, communication and support
So get in touch to find out about our experience in school photography and arrange a sit down with us and so we can help you identify the key areas that give your school its unique character and appeal. We can help your school stand out and be top of the class!


Your School Prospectus is more important than you may have thought, so make sure it represents your school appropriately and stands out from the crowd!

Prospectuses and school brochures are handed out at events and open days to give visitors an instant impression of your school. A school prospectus isn’t just filled with great content, there is a lot more to it. Establishing the content your school wants within the prospectus is the first step, but you need to choose a print style and finish to make it stand out from the crowd.

A school prospectus offers a broader view in to life at your school and it’s also something for prospective students to take home to have a better look at. The content you decide to include in your schools prospectus alongside the writing style can help to represent life at your school, and it can give parents and students an insight into what they can expect from their time with you.

When compiling content for your prospectus you should consider:
Photography can illustrate just how great your school is when done right. Including images of students working, taking part in extra curricular activities and their work, illustrate to parents the work ethic of the school but also to the prospective student that they can enjoy their time at school. We offer a photography service here at Mooch to help you get those perfect images to portray just how great your school is.
Great Content is essential for your prospectus as principally; it’s one big advert for your school. When you are creating the written content for your prospectus, make sure to consider the writing style you wish to embrace, and how much content is required. Remember you don’t want huge bulks of writing, as prospective students are likely to lose interest. Here at Mooch we can help you with writing your content and ensure the schools vision and values are delivered to both parents and prospective students.

Take a look at our services we offer for schools here.

Is your school website showing its age?

Does your school website need bringing in to the 21st century? Does it need a bit of motivation to bring it out of the ’90s? Here at Mooch we can help you with that.
We have a range of clients across the education sector, all of whom bring different aspirations to the table. As a creative agency our job is to meet the brief, but also to add our own input; taking an integrated approach to marketing in order to smash the client’s objectives.
Here at Mooch ‘no project is too big or too small for us, and we aim to sprinkle our creative magic on every project we work on’. We aim to offer something ‘different’ to the standard design and print often applied to this sector.
Two of our established clients, Haybridge High School and King Charles | School, have been coming back to us for years for various print and design work to help them prepare for the new school years. You can see some of the work we did for Haybridge High School here.
Do you have an idea for your school that involves some magic sprinkling on it? Then get in touch today! We have a range of services available across digital and print, and we love working with all kinds of brands. Whether your school needs a full rebrand, some print and design work for prospectuses or some social media management, then we can help you!
Take a look at all the services we have to offer here.