Blog

What are Snapchat Spectacles?

They are simply sunglasses with a camera that sits on the right side, while a circular aperture on the left side is there for notifications like battery life and interactivity. A blue light tail will begin spinning in this hole to let people know that you are recording, and the videos can easily be sent through Bluetooth over to your phone so you can send them to your friends on snapchat or post them to your stories.

The glasses come with a recharging case, in which you put the glasses in for automatic recharging. The spectacles will send all the videos to your phone from there you can select which ones to keep and which ones to delete. The glasses come with a Wifi chip, which allows you to send HD videos to the app which can be sent on or published to your stories, however this is a longer transfer process compared to the automatic ones that you record and publish directly. Snapchat Spectacles allow you to record a circular video, so if you rotate your phone when watching the video in the app, it doesn’t affect the canvass and you see more of your video.

Reviews show that the snapchat spectacles are stylish and make snaps feel more immersive. The only downside with them is that you can’t wear them with prescription glasses.

At a price of $129.99, if you can get your hands on them, the snapchat spectacles are a playful wearable accessory to take your first-person social media curation to the next level. They are an innovation in technology and one of the first of it’s kind, there only time will tell the successes of this new wearable.

GRAPHIC DESIGN TRENDS TO WATCH IN 2017.

2017 is promising to take graphic design to a fresher, bolder level. Graphic design is volatile; it’s constantly evolving, and incorporates new trends and styles. Here at Mooch, we think the following trends are going to be massive in 2017.

MODERN RETRO STYLE
This next year will see a continued trend of modern retro style typography, which is defined as a contemporary twist added to retro typefaces from the 70s, 80s and 90s. This style often stirs up nostalgia in the audience as it provides an emotional connection to the product being advertised by the design. The design often features fun, playful designs with bold typefaces and geometric shapes. By using strong typography and a daring mix of font combinations, it helps brands fight against the continuing decline in the attention span of readers.

ILLUSTRATED IMAGES
In 2016, ‘indie’ brands began using hand drawn images, which is bringing the trend in to mainstream design work this year. Illustrated images give designer’s work a soft, nostalgic feel. They remind viewers of the human aspect of the design, which creates a bridge of understanding from concepts and topics that tend to be difficult to understand. Brands are looking to add the element of fun back into design this year, so they are embracing illustrations to help make their products more accessible.

MINIMALISM
Ultimately minimalism is about removing the unnecessary details and leaving only the essentials. In 2017, minimalism will prevail in the form of generous white space, and the increased reduction of focal points in design, even whilst using bolder typefaces that reflect the modern retro style trend. The focus of minimalism’s simplicity and functionality has contributed to its adoption in many brands and design trends.

LETTERSTACKING
By using text it’s another easy way to create original and visually appealing logos. Letterstacking is used by to allow designers to place concise large messages on logos. The text can be stacked vertically or horizontally and paired with various graphic elements. These logos draw customers’ attention and prompt them to focus on the text. We feel letterstacking is likely to be a top trend in 2017.

USEFUL GIFs
Everyone loves GIFs; they are the perfect little content helper that helps express emotions when text won’t do the trick. They don’t require any special software to run, and are usually a small file size, so it can be embedded just about anywhere. GIFs can be so versatile, and can be used to as featured images in a numerous of ways such as on your website, articles, blog posts etc. They don’t have to be a work of art and they don’t take a lot of time to create, but it will definitely draw attention to your post when it’s shared on your brand’s social media.

MODULAR LAYOUTS
Modular layouts break up the text, and, put it into more manageable chunks. Instead of using a long block of text, designers have found that making the information more straightforward makes more people want to interact with it. A modular design functions as a great management tool, and it can look highly professional when done to a great standard. Trends such as modular layouts are likely to influence minimalistic designs this year.

LOUDER AND BRIGHTER COLOURS
Tech leaders over the past few years have used safe and soft colours to attempt to create a clean and controlled design scheme. But in 2017, colour and flare is back! This year though there is going to be a move away from neutral colours like whites, greys and black, to bolder and brighter colours. Designers can still cling to their minimalist roots, but could use bold coloured accents, and infusing them on to neutral backgrounds giving companies branding a fresh new look, without straying to far from what made them great. Adding just a bit of colour will make all the difference.

FUNCTION FIRST
Even after all of the trends mentioned previously, the key player for 2017 is function first. With new technologies emerging, it’s important for designs to be clear about what is requested from a user. By utilizing all of the trends above, you can achieve this goal. Designers need to think function and clarity in addition to an aesthetically pleasing design. Due to technology adapting further and further, the user experience is essential to keep in mind and due to this, many designs will have to be approached with practicality at the forefront of their concepts.

Clayton Leather Group

 

We are very proud of our local heritage craftsmen and as a result we have been working on a rebrand and website for The Clayton Leather Group over the last few months.

With a focus on traditional workmanship we’ve added a contemporary twist without diluting the inherent properties of The company and as a result a repositioning that is at the forefront of their trade on both the U.K. and international markets.

Along with creating 5 sub brands and corresponding websites, coupled with with some stunning photography that visually illustrates traditional leather making
and supplying to some of the worlds leading brands.

We are humble creative marketers and it’s an honour to work with a local company with both integrity and craftsmanship at the root of everything they produce.


leather2www.theclaytonleathergroup.com
www.claytonleathergroupshop.com
www.claytonandsonsleather.com
www.samuelsharpeleather.com
www.williamclarkeleather.com
www.sedgwickandcoleather.com

 

Driving home for Christmas

Today is our final day in the office before we all break up for Christmas!

img_5695

We decided to celebrate by doing Secret Santa and having a group KFC meal. With a small budget of £10, we all did surprisingly well with our gift choices and Secret Santa was a roaring success.

img_5697

We wish you all a very merry Christmas and a happy New Year – we will be returning to mooch HQ on Tuesday the 3rd January. Keep your eyes peeled for lit new projects coming your way in the New Year.

img_5700

See you all in 2017!

5 Web Design Trends for 2017

As web design trends are usually transient, it’s not only important to keep on top of emerging trends, but also to stay ahead of them. We’re always on the look out for upcoming trends in the market and have compiled a list of the top 5 to watch out for in 2017:

Solus_10.1 

The death of stock photography

There is now a higher demand for custom images that are authentic and unique to your business. There are no longer any excuses for a site filled top to bottom with stock images, so get yourself some awesome bespoke shots to show your business off for what it truly is. We offer in-house photography to authenticate your website – check out our Work page for examples.

 

Minimalism

Less is more in 2017, with minimalistic design features set to be a big hit. Card features, where pages are arranged with information and links in blocks and grids will be popular. Have a look at how effective this feature is on the Solus Ceramics website.

 

Parallax

We’ll see a lot more of single page designs with parallax scrolling features. Fitting in well with the minimalism trend, this simple design feature will engage customers by making browsing easier and clearer. Check out the website we designed for Abacus Outsource as an example.

 

Storytelling

There will be a higher demand for storytelling within websites. Customers want an enhanced user experience and you can do this by drawing them in with an alluring story. Take a look at the characters we created to add a storytelling element to IGO Posts website.

 

Animation

Animation is an exciting trend that is going to carry on growing in 2017. The only thing to watch out for is over-animating everything and making sites messy and slow. Keep it simple and subtle so it doesn’t overpower the site, and you’re on to a winner. Keep an eye out for our special Christmas-themed animation set to make a debut on the Lea Marston/The Abbey Hotel website this week.

Mooch takes Germany by storm

markilux-visit-2Last week Mark, Dan and Jake flew to Germany to visit the home country of Markilux, a manufacturer and supplier of commercial and residential awnings. Markilux is a long-running client of ours – we’ve worked on many projects for the brand with the aim to enhance their presence in the UK market, particularly in the commercial sector.

They were invited by the German team to the Markilux showroom in Hamburg to present all the work we’ve done for Markilux here in the UK and the results, and pitched our new ideas for future projects.

Peer and the team were great hosts and we hope to visit them again soon.

Why did Mooch cross the road?

…To get a bigger, swankier office!

Processed with Snapseed.

You might have heard that we recently moved premises to just over the other side of Brockhill Court. Due to our current growth as a business, we were filled to capacity at our old place.

fullsizerender2 Processed with Snapseed.

Processed with Snapseed.

With plans to expand even further, we needed our office space to have the potential to grow with us. While we didn’t move far, we’ve nearly doubled our square footage, which is now spread across two floors, all the while keeping the quirky charm of a barn conversion.

                                                                                    Processed with Snapseed.

 

Come and give us a visit!

fullsizerender1

5 Golden Rules of Social Media

So your business has been present on social media for a few years now, or maybe you’re a start-up looking to increase your online presence. It’s been doing okay, but you can’t help but wish there was a magic way to get your profile booming.

It’s not quite magic, but we’ve collated 5 golden rules that will make your social media strategy more effective:

1. Be a Specialist
It’s easily done, but it’s important not to lose focus from what your brand is all about. In order for your audience to have an interest in your brand, you must be an expert in what you do best – and not try to be anything else. They will engage much more with you if you don’t try to be good at everything, and specialise in exactly what makes your brand special.

2. Quality over Quantity
The amount of followers you have on social media is really just a vanity metric. What is really most important is reach and engagement: it is much more valuable to a brand to have 1,500 followers who actually engage with your content than 15,000 ‘ghost’ followers. Instead of focusing on boosting your number of followers, invest your time into creating regular quality, thought provoking content for your existing followers, and the shares, likes and comments will follow.

3. Form Relationships
One of the biggest business benefits of social media is the ability to communicate with your clients/consumers immediately. It’s vital to not take this for granted, and to stay engaged with your audience. If someone reaches out to your brand on social media, make sure you reply to them wherever possible. As well as with your audience, participate in conversations with other businesses about an industry-relevant topic, to share opinions and form relationships that could benefit you in the future.

4. Patience is Key
You will have realised by now that the results on your social media efforts will not show immediately. It may seem like all your time invested in creating quality content and engaging with your customers is going to waste, but stick with it. Social media marketing requires long-term planning and, as long as you keep your posting regular and consistent, we promise it will pay off in the long run!

5. Paying Pays Off
…However, if you are super impatient and want the world to see your content now, or if you have an important product launch and you want to boost the reach of a one-off post, you could think about paid social media posting. This means that you can increase your post’s reach exponentially, and probably at a much smaller cost than you’d think. For example, an investment as little as £20 could get you 20,000 reach into a tailored audience.

6 Key features for your new website

So your business needs a new website?

Website design can be an overwhelming process, so we’ve put together a list of 6 things we think are the most important to think about when you get your new site developed.

The first thing you must do is secure a relevant and catchy URL. Ensure that it makes sense for your business, doesn’t have a weird spelling and is available on social platforms too. There are plenty of online tools to help you check this out.

1. Crucial Business Information

Depending on your business, you should have a few sections on your website that fall into the realm of “information”. We know restaurants need a menu and a list of locations (ideally with directions or a map), but every industry has its necessary items. If you’re an ecommerce business, you need product images (and they need to be good quality). If you work in the service industry and have a business that relies heavily on customer service and referrals, put some testimonials on your site.

For example, a wedding planner could have one of her recent brides write about her experience with the business. A web designer should include screenshots or link out to previous work. A hair salon could have client testimonials about a stylist’s skills and promptness. Tailor your site so that it offers the information users are likely to be looking for.

2. Contact Information

We can’t stress enough that most crucial business detail is contact information— which is why it has its own section. Have a telephone number, email address, business address and a contact form easily accessible and visible. It makes a difference because there’s nothing more frustrating than being unable to get in touch with a needed business or service.

When you put an email address or a phone number on the site, don’t upload this information as part of an image — the number or address should be able to be clicked on or copied right from the site in order to place the call or send an email conveniently and quickly. Most smartphones these days have the ability to do “click to call” on the web, so make the process as easy as possible for users.

3. Clear Navigation

A map is useless without a legend and a website is useless without clear navigation. Make sure you use easy-to-understand and logical names for the various pages of your site — contact, about, FAQ, etc. Being clever or cryptic will just be a turnoff for users.

When developing your navigation strategy, you should consider a call to action. What is it that you want people to do on your site? Place an order? Email for a quote? Become a member? Come to your brick-and-mortar store? Call to speak with a customer service rep? Make your goals clear and obvious.

Think about the goal of your potential customer. Pepper the site with action items to help the customer easily do what you want them to do.

4. Social Media Integration

There are a lot of social platforms out there. Social media is a critical part of marketing for your business, therefore you should promote your presence on them through your website.

Integrating these platforms into your website will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms. Is it worth it to maintain a presence on so many social platforms? Yes — as long as you actually maintain your content, you’ll keep your brand at top-of-mind and keep users engaged.

5. Be mobile friendly

Smartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream.

Responsive website design enables you to use fluid widths, so that your website layout will adapt to the screen on which it’s being browsed. You can enter HTML code so that your sidebar takes up, say 20% of the screen width, and the remaining 80% is reserved for the body of your website. Layouts are adjustable and images are scalable to make for a better web experience on myriad devices. Here are some examples of sites with responsive design, so you can see for yourself.

6. Add some Features You Don’t Need

Don’t underestimate the power of simplicity. But also feel free to add these things on your website:
• Music
• Flash
• Anything that autoplays, whether it’s music or a video.
• Parallax sections – these add to the feel of the site.

Speeding ahead with a new social media client

If you’re lucky enough to have been in the market for a luxury or supercar lately, you’ve more than likely heard of The Supercar Rooms. They are a specialist car dealer based in Hartlebury, Worcestershire. They not only buy and sell cars, but they also service and upgrade them.

We are proud to announce that The Supercar Rooms have enlisted Mooch Creative as their social media partner in an effort to promote growth and awareness across their social media platforms.

Moving forward, we will be adding a touch of ‘BIG thinking’ and using our creative minds to push them forward on social media.

Take a look on their channels today and keep updated by connecting.

Facebook    Twitter    Instagram    LinkedIn

We are really looking forward to getting stuck in the social media for this client, with the array of cars constantly in stock it gives us a content goldmine to take advantage of.

Remember, if your business is struggling to make sense of social media then get in touch today, we offer a wide range of solutions from consultancy, to full management to advertising to give you a boost.

Find out more here