Creative - Concept
SO what do you think a creative concept is? The phrase creative concept is vague, so let us tell you more…
The creative concept is the foundation, the heart, the core to any big idea. It’s hitting the idea face-on. The concept is where any creative idea starts. Developing the concept is crucial, it helps to establish the desired connection and emotional response evoked when audiences view work. It aims to inspire and trigger action.
Establishing a concept to base the development of a strategy and marketing idea on is key. Without this, any advertising or design has no clear focus to come from and grow.
Here at Mooch our creative concepts come from our Think BIG methodology. Our team is predisposed to thinking big, it’s in our DNA and we strive to come up with unique, wild and off the wall concepts that stand out and make anything creative scream “WOW”.