Search Engine Optimisation (SEO)
Search engine optimisation is like science in the online marketing world. SEO is simple – if you make your web pages more relevant, you’ll get found easier and thus get better results.
Our experts know that an effective optimisation campaign should get your brand seen in the places where buyers are searching. This is the only way to make sure you’re capturing as much potential revenue as possible.
We work with you to rewrite your current content, develop new content that’s not only relevant to search engines but also great for your visitors (as traffic which doesn’t convert is often useless traffic). Alongside this we research your online market to locate and acquire useful links to your website to reinforce your relevance to the search engines.
We do it all:
- Hands-on management by dedicated experts
- Advanced reporting with insight and recommendations
- Continuous search engine research
- Full-service integration with other digital channels under one roof
- Good content + Great Links = Better search engine positions
- If you would like to see how our agency could help you improve your website content, strengthen your back links and improve your rankings in natural search, then get in touch
- Test and optimise
PPC is more expensive in the long term than SEO so once you’ve found search terms you want to rank for we recommend optimising your site for them and reducing PPC spend against them. This balancing of your budget in different channels is just one of the benefits of our full-service offering.
As with everything we do, we never stand still. Google, and other search engines are continually changing their algorithms so we continually monitor and report on your campaign’s effectiveness as well as refining it wherever we feel there’s an improvement to be had.
Number 1 is never guaranteed
Our agency only practices ethical SEO. It’s important to say this because in the search for quick wins many people go in for crooked practices. They may work in the short term but can badly damage the long term effectiveness of your campaign; perhaps even getting you kicked-off really important search engines such as Google.
Everything we do meets the terms and conditions of all the major search engines and we will explain what we’re doing as we work together to improve your positions.