ABB is a leading provider of power and automation services worldwide. ABB branch out into a long list of industries delivering expert solutions to improve and develop infrastructure and automation. From power grids to cyber security, ABB are the trusted partner of many businesses providing essential services to keep operations running smoothly.
An award winning company, ABB provide quality products as well as expert services from maintenance to training, giving customers peace of mind to know they can contact ABB to address any power or automation infrastructure issues.
ABB is at the centre of the technology and automation industry. Their high position is reflected in the content of their marketing material with detailed videography to real life 3D graphics demonstrating their capability. They envision future technological and motion developments. They continue to invest in research to produce upcoming solutions to enhance automation, power and infrastructure.
Approached through outstanding results of creative content we previously produced, we continued to impress with an animated video showcasing a new product; the shearbolt.
With ABB’s requirements at the forefront of the video design, we collaborated a video which demonstrated the smooth structure of the product both still and in motion. The purpose of the video was to promote the new product in detail on the website and during major exhibitions.
The video displays the product at the highest level of detail where the user can visualise the product like it’s right in-front of them. The video shown the product break into two and present a clean cut with each element showing a smooth finish. As a whole, the video produced a perfect visualisation of the new product demonstrating its key features.
Post production, we added text to enhance the product and state the key features. The final video was a great success, especially on the website and at major exhibitions.
Following the success of a previous marketing project we delivered for ABB, they approached us to design and create an animated video promoting their new product; the shearbolt.
ABB required a video which demonstrated the impeccable features of the new shearbolt; the smoothness of the product and how clean it breaks off. We went through a carefully thought-out process creating a storyboard to reflect the content frames of the final video.
Once we were satisfied with the storyboard, we created an animation based on the models we had produced from existing CAD files of the shearbolt material and desired lighting. This proved a challenge when we exported the render and sent it over to ABB who requested amendments on several occasions.
Through detailed planning and regular communication with ABB, we produced a solution which met ABB’s requirements; an animated video working in motion to showcase it’s high-spec features.
Our creators produced detailed concepts for the storyboard demonstrating how the video would portray the product as ABB wanted. Using materials of the product alongside great lighting, we designed an animation of the shearbolt showing the smoothness and quality of the design.
We added further effect by placing the shearbolt into a motion video, demonstrating how the shearbolt breaks with a clean cut. We provided a realistic animation of the shearbolt with full rendering, materials and reflections, giving the customer a full visual demonstration of the product.
We are pleased to work with a variety of business who operate within a range of industries and sectors.