Compusoft Group provide integrated software for professionals in the kitchen and bathroom manufacturing industry. They offer a range of design software to improve usability for both the retailer and customer. Compusoft has been providing design solutions for over 30 years across the world.
So what makes Compusoft software different to other bathroom and kitchen design software? Compusoft products are highly accurate, quick and easy to use - something which the majority of interior design software fail to achieve.
Mooch pulled this project out of the bag! We used our integrated marketing approach to achieve maximum results. We created four fully optimised and responsive landing pages and engaging interactive content driving traffic for Compusoft Groups Innoplus product update. We made the pages multilingual with languages; French, Spanish, German and Dutch language.
Within the first week of making the campaign live the France and UK sites achieved click-through rates over 10% from Google Ads. This is incredible in comparison to the average rate of 2%! A total of 13 leads were generated through Interactive Content and the UK website gained 280 new users.
We have just gone live so be sure to check in with us at a later date when we can share more of results!
The client had a number of goals including an increase in enquiries via the website, interactive content and social media channels, increase in awareness of the new product, creation of a defined audience, sponsored advertising using geo-targeting by country and collection of data for future marketing.
This was a fully integrated campaign with almost every marketing tool required and we wanted to nail it! To ensure all elements of the project were running smoothly, we adopted ‘SCRUM’ the project management strategy to manage and prioritise tasks, including time and goal management.
Compusoft approached us with generic product webpages with content which wasn’t relevant to the various users. Together, we came up with the Innoplus campaign, supporting the new product launch whilst creating a defined audience, with each page tailored to the user.
The campaign required multilingual translation across all platforms.To ensure the translated content was accurate, Mooch connected with the relevant Compusoft team for text in the associated language.
Our digital marketing executive carried out extensive SEO research, creating a strategy to make sure maximum traffic was reaching the website.
Our media producers developed a short promotional video to be used on the new pages which gave a summary of the innoplus product. We embedded the video onto each of the pages with the intention of increasing user engagement. We created two pieces of interactive content based on the users requirements:
These quizzes calculated the time and money users can save using Innoplus. The interactive content allowed us to track questions users answered and their final results - intestesting!
We tailored each page per service user with integrated keywords which accurately represent Innplus. We created a defined audience on social media, based on the service, user of Innoplus and location. This ensured both sponsored and organic social posts reached the target audience and provided a more valuable conversion.
We designed and created a downloadable guide ‘Innoplus Guide to increasing Bathroom Sales’ to accompany the page content and as a lead generation form in sponsored social media. We created a total of 5 emails which were sent out to Compusofts mailing list. These included links to the quizzes and video to encourage engagement and generate enquiries.
Downloadable guides are a great tool for drawing attention to your business, giving useful information to the user without it being too much encouraging them to enquire.
We integrated various ‘call to actions’ on each page, including Whatsapp messaging, Facebook Messenger and contact forms. We also designed a live chat allowing users to speak to Compusoft instantly. We created and monitored both google text and display ads. These included optimised keywords which targeted the defined audience based on their search and/or what they were engaging with.
Lastly, we set up tracking on all marketing tools, including contact form entries, guide downloads, whatsapp logs, interactive content data, google analytics and video playback etc. This allowed us to analyse which pages/ads are performing better and store valuable lead data. With the user data collected we sent out 5 emails to encourage enquiry, all which were also translated to French, German, Spanish and Dutch.
We used the reporting program ‘Whatagraph’ to collate all of the data and send over to the client in a simple form which stating the key results.
We are pleased to work with a variety of business who operate within a range of industries and sectors.