Crofts and Assinder are a UK based handle and decorative hardware company. They specialise in the design and manufacture of cabinet handles and luxury fittings providing their customers with a broad selection of fittings in a range of colours and shapes.
After 140 years of work, dressing furniture at London's Ritz and Waldorf hotels, the White House in Washington, Parliament House in Buenos Aires and ships of the Cunard and White Star Line Crofts were in need of a new website that would truly showcase the sleek designs and pure craftsmanship of their furniture fittings.
Crofts and Assinder approached us as they needed help designing and developing a new catalogue style website to help market their products online to build their online presence to match the businesses long-term sales objectives.
The website needed to showcase their wide product range to enable customers to sort by colour, finish and product type to ensure they were able to find out all of the relevant information and make enquiries to purchase.
Our skilled designers and developers seized the opportunity to create a luxury new website and designed an eye-catching, responsive brochure style site that showcased Crofts and Assinder’s beautiful product with stunning photography.
To ensure ease of access to relevant product information, we developed a filter system for products to enable customers to select product type, finish and base material. The product pages help customers to sort products by a-z if they know what they are looking for, or by popularity if they’re looking for a little inspiration.
The site was designed to be mobile and tablet responsive, enhancing user experience and enabling visitors to take a look at product ranges on all devices. The brand-new sleek design showcases the stunning products using simple product photography with information that easily allows customers to find out the technical product details if required.
Crofts and Assinder have received great feedback from the look and ease of use of the site.
The appearance and functionality of the new website have helped to boost Crofts and Assinder’s online presence and has successfully converted visitors into product enquiries and sales.
We are pleased to work with a variety of business who operate within a range of industries and sectors.