Eventurous came to Mooch for a little creative inspiration. Their website, brand, and marketing needed a refresh as they felt that their existing brand was dated and didn’t reflect the energetic, exciting Eventurous vision.
The brand lacked personality, with an unresponsive website that was rich in detail with poor content and outdated photography. Their website has poor call to action prompts and conversion opportunities throughout, leading to a lack of enquiries and leads.
We aimed to build an energetic brand that would connect with audiences on an emotional level. We wanted to tell a ‘story’ to build brand equity and create useful content that’s relatable to prospective customers and their needs. We identified that the new website needed to be benefit focused, informing audiences of the services that Eventurous offer and how they can benefit their businesses.
We also wanted to deliver strategically designed content via website landing pages and optimise these pages to allow in depth analysis. We believed that by creating a new marketing proposition and driving traffic to conversion pages via sponsored advertising, we would increase site traffic and enquiries considerably.
By using sector and customer profiling, we created tailored campaigns to specific Eventurous audience groups to ensure the right messages were put in front of the right audiences at the right time in the hope of conversions.
The new brand, colour palette, font styles, website design, logo, landing pages, and content which will be launching soon! We’re also working on Eventurous’s SEO, sponsored advertising and landing page optimisation.
We are pleased to work with a variety of business who operate within a range of industries and sectors.