Go Plant SEO
Go Plant is the UK leader for self drive specialist vehicles and operated road sweepers. They have a wide range of vehicles that produce the lowest level of emissions.
Go Plant work in conjunction with local authorities and private sector markets, recommending vehicles that suit their customers needs, then suitable offer funding solutions such as individual service hire and contract hire. Go Plant maintain vehicles to the highest standards through maintenance contracts.
The Challenge
Go Plant were known very well across the UK for their low emission road sweepers, but wanted to increase the brand awareness for the other products and services they offer.
These include specialist vehicles, funding solutions, repair and maintenance plans, and outsourced maintenance solutions. The company came to Mooch for help to raise brand awareness for less recognised services.
The Solution
To help Go Plant we tuned their website by improving site security with an extended validation SSL certificate, improving the trust of potential customers. Our team cleaned up 610 site errors which improved the trust score and credibility with Google.
We also implemented areas of technical SEO including image optimisation, page title and heading optimisation, minification of CSS, HTML and JS. By doing this we improved the overall PageSpeed (an increasingly important ranking factor) and rankings within Google search results for the services that they wanted to promote.
The Results
From our on page optimisation work, we have increased overall visibility by 70%, rankings by 20% (including a refuse vehicle page which rose by over 60 places) and traffic by 60%.
Overall this has meant Go Plant is now increasingly more visible to potential customers in Google search results and the site has seen an increase in traffic. The individual services that Go Plant offer have seen an increase in interest from new customers.
Due to the success of this work, Go Plant have now come back to us asking for help with their social media channels, as they want to increase their engagement levels and following.
They’ve also shown an interest in our PPC services and are seeking a website design refresh from our highly skilled design team as well as several new landing pages. We look forward to sharing our second phase of work with you!
Related sectors
We are pleased to work with a variety of business who operate within a range of industries and sectors.
Property
Solid marketing strategies and compelling creative that stands out in a crowded marketplace and brings property developments to life.
Public Sector
We help organisations communicate effectively with communities and audiences across a range of public sector organisations.
B2B
Our experience and expertise within the B2B sector includes ecommerce, design, SEO, digital marketing and augmented reality.
