We always discover a warm welcome from one of our most sizeable hospitality and leisure clients: Lea Marston and The Abbey Hotel.
We started from the top with these guys and formulated their brand and ethos before fully developing a sizeable chunk of their marketing approaches.
The hotels needed to update their tiered and un-reflective brand to one that communicated their traditionally family-run heritage and affectionate approach.
We discovered that these 4-star hotels offer more than just rooms, spa and golf facilities, they offer a stunning personable service which allows guests to be part of a warm welcome and a friendly atmosphere.
So what did we do? We developed a brand and ethos to reflect this outstanding service.
The proposition ‘discover a warm welcome’ summarises the hotels beautifully and helps to shape their new identity. The logos are an evolution of the existing brand. By keeping the initial emblem, we maintained the brand connection but introduced the personal relationship and warm palette.
We also introduced warm watercolour assets and rich personal photography to really bring home the new ethos.
“7 in 10 guests return to the hotels”
“Bookings have increased by 40% for The Abbey Hotel”
“and 35% for Lea Marston Hotel”
We are pleased to work with a variety of business who operate within a range of industries and sectors.