Luxury Home Bars originated from the success of Best Bar None, its sister company, which is also a bar manufacturing company based in Birmingham. Luxury Home Bars design and manufacture premium handcrafted drinks bars and pride themselves on their great craftsmanship and exquisitely produced products.
The website instantly took off! It generated 25 enquiries in the first two weeks leading to 6 orders of a high value. Enquiries have included a personalised gin bar to host a large number of guests at a dinner party. The final website design reflected luxury and class with a carefully selected simple theme and use of black as the main colour.
The interactive cost calculator, we also developed, was shared on social media and sparked huge interest. The integration of email, instagram and facebook on the website meant people could contact Luxury Home Bars easily or take a look at their portfolio of work.
We researched the sort of things people were interested in regarding ‘home bars’ and published blog posts with the searched terms to increase the websites ranking on Google. For example, we created a blog post on ways to upgrade your gentleman's sanctuary, this gained 19 pages views on the same day of going live.
The client needed the website and branding to reflect luxury and target affluent consumers, where a bespoke bar would compliment their lifestyle. The site needed to be easy to manage and easy for the client to update and change by themselves
Due to the theme and overall design of the website being simplistic, we had to carefully choose the imagery and terminology for each page so it all come together to promote premium and luxury products.
We engineered the content to take centre-stage on the website with a simplistic design and clear call to actions to target luxury consumers. We chose ‘Squarespace’ as the website platform for design and hosting as it had recently been optimised to enhance all industry markets. The platform also allowed us to use elegant, classy themes which fit the vision we had for the website.
We chose a simple monochrome colour palette with imagery which blended into the page whilst adding a splash of colour.
We integrated a contact/enquiry button onto every page to ensure the user has the opportunity to enquire wherever they are. We used ‘Outgrow’ to develop interactive quizzes where visitors on the website can find the perfect bar for them and how much its likely to cost. Interactive content was a great tool for the website launch as it captured new clients from social media and collected their data for further marketing.
We are pleased to work with a variety of business who operate within a range of industries and sectors.