MAALS is a family owned watch designer and manufacturer based in the UK from the minds of two brothers.
All of their watches are designed in the UK influenced by a love of all things design, Italian cars and 70’s classic watches. The unique designs paired with the brother's passion of over 20 years collecting stunning watches has created a collection of eye-catching, high quality affordable watches.
MAALS came to Mooch for some help with creating some exciting visual content.
They wanted this visual content to show of the incredible, high-quality craftsmanship that comes together to create the unique, stylish design of the watches.
The brothers wanted to be able to use the visuals on social media and as marketing material across a range of different platforms.
Initially, we created a video to showcase the MAALS story. We thought that a video would be the best way to show off the manufacturing magic of the "Jump Over The Moon" watch collection.
For the video, we started off by creating a storyboard to share the vision and goals of the video. This enabled us to plan out the video visually which made production easier.We then moved on to filming all of the shots needed. After filming we drew up some illustrations and did the initial cut of the video.
Once this was done, we combined the illustrations that were based on the stunning laser etched case back art of the watches. After this initial version of the video was made, we moved on to develop the final video to finish, it came out perfectly.
We also created designs for the MAALS website to promote Black Friday & Christmas. These designs incorporated a seasonal style with on theme imagery alongside the sketches that are used for the etching on the case back art.
The video has created a buzz around the MAALS brand with it featuring on their website and social media channels.
The MAALS brand has also featured on GQ magazine.
After this work was completed MAALS also approached us again, asking for some more help. We've worked on multiple projects for them since.
“Mooch helped to create a stunning video which really showed off the intricate artwork and skill used in the designs of the watches. We’re really pleased to be able to show this video, brand awareness has seen a considerable increase for MAALS and the guys at Mooch are such fun creative people to be able to work with on our projects.” - Andy Sealey, MAALS
We are pleased to work with a variety of business who operate within a range of industries and sectors.