UK Roller Shutters is one of the country’s largest suppliers and installers of roller shutters and garage doors.
All of their products are made exclusively from high-quality components and stringently tested to conform to the strictest European standards. UK Roller Shutters typically work with large national and international businesses, as well as construction projects and sites under development.
UK Roller Shutters wanted a new top-level marketing strategy that would enable them to establish an industry voice of authority.
They wanted to focus on their vision of being the “go-to guys” when it comes to anything roller shutter related. They decided to turn to us for help...
We created a new marketing strategy that would improve brand awareness, engage customers through content marketing and increase enquiries through the website and direct channels. They wanted to internationalise the UKRS brand and improve the look and feel of both the UKRS brand and marketing collateral.
We created and designed new landing pages, optimised their website with search engine optimisation and managed PPC campaigns that included keyword research, ad copywriting, optimisation and monthly reporting to drive traffic to the site and landing pages.
For this bespoke marketing strategy, we also designed and wrote stylish downloadable guides, carried out monthly videography to introduce a more engaging style of media to be used on social media channels and their website. The other service we provided as part of the marketing strategy was email marketing, this included the design and creation of 2 monthly emails, reporting and analysis.
UKRS wanted to shut the doors on their old, inactive social media pages. We created daily organic posts and weekly sponsored social media adverts that would drive traffic to their website and increase conversions. We focused different ads to their specific target markets to make sure that we were delivering the right ads for the right person on the right platform at the right time.
We have received an amazing response from the team at UKRS about the enhancements.
Enquiries and sales have amplified through the new channels while conversion numbers continue to rise from optimised Google Ads and reduced spends.
“Our website works much better, which has led to increased engagement in the correct channels - customers tend to make enquiries already having a good idea of what they are looking for, which is saving time on the phone. Traffic has been steadily increasing since the start of the year, and we have engaged with customers through new channels (Social, e-mail, etc.) for the first time ever, which have quickly proven their value by increasing enquiries and sales. We also have reduced ad spend on Google Ads while increasing the number of conversions we have received, so there have been of improvements right across the board.”
We are pleased to work with a variety of business who operate within a range of industries and sectors.