UK Roller Shutters offers shutter door solutions for both domestic and commercial premises. From fire safety to security and even storage, UK Roller Shutters continue to add to their range of products to provide their customers with the best solutions. UK Roller Shutters underwent a major transition when they moved from a ‘.co.uk’ domain to a ‘.com’ domain. They asked us to create and publish SEO pages on their behalf to improve their traffic and overall leads.
We wanted to create a strategy which would ultimately deliver massive results. As a result of indepth research, we added to the content and technical SEO to achieve an increase in estimated traffic by 20%.
We also outperformed their previous Google position with 78 keywords ranking in the top 9 results of Google’s search engine. In the previous year UK Roller Shutters had 0 ranking keywords on Google’s search engine. UK Roller Shutters now have 15 keywords at number one, generating thousands of pounds of traffic to the site each month.
The average organic session a user spends on the site improved by 12.76% - this was a huge indicator of attracting customers which were more likely to make a purchase. We also noted a 11.71% increase in organic traffic conversions; due to their position in Google rising. The increase of visibility from 0% to 20% has played a huge part in the generation of traffic to the UK Roller Shutters site.
The below images illustrate a 77.53% improvement of keywords in the top 3 positions over 364 days. The image to the right states the visibility percentage; 21.06% over 364 days.
UK Roller Shutters asked us to manage and improve their SEO alongside the domain transition. They had two main objectives. These were to gain valuable, relevant customers who would most likely make a purchase and drive the presence of their brand.
We set a clear goal to increase the visibility of their website on Google search engine results. This task included a large amount of analytical research into keywords, backlinks and domain authority using SEMRush; a domain and keyword tool.
We used a data driven and creative approach to meet UK Roller Shutters objectives. We used SEMRush to research the domain and evaluate the use of certain topics and keywords. We identified various areas which UK Roller Shutters could improve on to boost brand awareness.
We added to the site’s backlinks to increase their domain authority and trusted score. This directly impacted how Google rated them and subsequently positioned them in their search engine.
We divided these into the following sections; topics, short-tail keywords, long-tail keywords, link building, technical SEO and pages. Under each, we provided the best and most optimised list of keywords/technicality to ensure optimum search engine performance.
We created a strategy that focused on specific areas that our client wanted to improve on. Using the findings from our research we undertook a complete overhaul of the H1, H2, page titles and meta descriptions to increase their overall visibility with keywords.
Finally, we utilised conversion tracking to manage and monitor SEO changes and their results in terms of conversions and UK Roller Shutters objectives.
We are pleased to work with a variety of business who operate within a range of industries and sectors.