Vine Builders Merchants are a local builders merchants based in Cannock that supply building and landscaping materials to the trade and general public.
They’re known for their down to earth, no-nonsense approach. Their main aim is to help people get the job done with honest advice and great quality supplies.
Vine Builders wanted a fresh marketing campaign that would build brand awareness and sales with new creatives to give their business a boost.
Vine Builders came to us as they needed a new website that would effectively allow builders and people alike to purchase their products online with local delivery. They also needed artwork for a billboard that was located in Cannock and a social media campaign that would really kickstart traffic to their website and create brand awareness for their business.
The Vine Builders Merchant’s unique selling point was the friendly faces of Bob & Rob as the main faces of Vine. We were eager to incorporate this into the creative to introduce Vine’s brand personality. We started by developing creative concepts that would really grab their target audience.
Our designers went used the contrasting brand colours of orange and black with bold typography and photos of Bob & Rob incorporated into the designs.
Once the creative concepts were complete, we developed the website and made sure to incorporate location-based keywords into the body copy & other areas of the site that would boost their search engine rankings.
We also used the creative concepts and new branding to design the billboard artwork. We used the friendly faces of Bob & Rob with the bold brand colours & typography to make it stand out to passers-by.
Our team created Facebook social media ads with 3 segmented target audiences. One was aimed at their trade audience, focusing on the builders and similar people that work in trade in Cannock, one was focusing on the homeowners of Cannock that are interested in home renovations.
The final target audience we created was a general audience that mixed other audiences allowing us to target specific audience groups with tailored messages. We created a detailed content plan for the social media campaign with graphics and copy.
With this plan we then built the campaigns and kept an eye on the Facebook ad performance as the campaign went on.
The results from this marketing campaign were outstanding! Vine Builders hit search engines at position #1 on Google in the first month of the Shopify website going live.
Vine also received 2 large orders through the website within the first month. The first month of the social media campaign was highly successful with a reach of over 25K, 500 clicks, 73 page likes and over 500 post engagements. The campaign is continuing so we’ll keep you updated on any new results as the months go on!
Bob & Rob are really happy with the new website and the social media campaign. So much so that they've continued the social media campaign and we've completed other work for them since and continue to do so.
We’re really pleased with the success of this campaign and can’t wait to see more and more results!
We are pleased to work with a variety of business who operate within a range of industries and sectors.