This week we’re loving… Microinteractions!

Microinteractions are one of the biggest current UX trends. A microinteraction is an animated or visual response that occurs as a result of a specific action that a user performs. Almost all applications are filled with them – they play a large part in our digital lives, even if we don’t always notice them.

The best thing about microinteractions is that they can be used on a variety of platforms in a number of ways, for example when a button is clicked, settings are adjusted, when a feature is switched on or off, when a user receives a notification or when any other action is completed.

Microinteractions are a great way of letting users know that their action has been accepted and that the system is doing what it should be in response via instant feedback. They can also be used to subtly give information, guidance and even on-site navigation.

Using microinteractions can encourage users to interact with your site based on your desired calls to action, whether it’s clicking a button or liking and sharing content. When designed correctly, they can add surprise and humour, creating engaging and entertaining experiences.

Poorly designed microinteractions can damage user experience. To avoid this, they should be small, simple and should attract the attention of users whilst not distracting or interrupting them. Microinteractions can be designed to cleverly form a natural part of the application design and help the experience to flow.

A little animation can go along way towards enhancing user experience, making an application more enjoyable to use and increasing user engagement. You can check out some great examples of microinteractions here!