Making Your B2B Website Content Stand Out From The Crowd
Here at mooch, we have a wealth of experience working with many B2B clients, specifically within manufacturing and engineering sectors. Whilst every company B2B website will have specific needs relating to their industry, our top tips below are a great starting point for helping any B2B business including commercial cleaning companies in Birmingham stand out from their competition.
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Solve Their Problem
Rather than say what you do, say why you do it. Communicate how your product or service addresses your customers ‘pain points’ and solves their problems. Features do still matter though, as once the customer knows what your product or service will do for them, the details and features will form part of their decision-making.
Your content should assist in converting site visitors into valuable leads. To do this, you need to do more than simply asking web users for their contact details, you need to provide value in exchange. Offer unique and valuable content and include words like ‘receive’, ‘redeem’, and ‘download’ to show how you are adding value.
Include Visual Content
Creating visual content can be challenging for B2B marketers who don’t always offer a particularly visual product or service. However, many studies have shown that when used effectively, relevant images, videos, infographics and GIFs increase online engagement and conversions and therefore, they can’t be ignored!
Have Help on Hand
Including simple contact forms for users to request a call back or get a quote provides an easy and convenient way for visitors to get more information. They are also a great way to capture data for future campaigns. Even better, a live chat function can help to build relationships and increase confidence, trust and customer satisfaction levels, whilst giving visitors almost immediate responses to their queries.
Call to action
Now that you have written the perfect content to inform potential customers how you can solve their problems, you need to encourage visitors to take the next step in the ‘conversion journey’. Clear calls-to-action should be displayed on each page making it simple for them to complete the desired action, such as click, call, complete a form or share their details.
Here at mooch, we understand what works, what doesn’t, and how to create excellent B2B website content that generates new business. Want to find out more? Just click here.