The Chase

Property Branding Case Study – The Chase

Let’s cut to The Chase

Court Collaboration is a prestigious property development company based in Birmingham City Centre. As our relationship has a solid foundation, based on several years of successful work Court Collaboration approached us to develop a brand identity and integrated marketing campaign for a new development based in the sought-after area, Sutton Coldfield, Birmingham.

Behind The Chase…

As with all of our branding projects, we absorb our surroundings and delve into history to gather organic inspiration from the source. The Chase’s origin was built from the history of the development’s prestigious location. The apartments overlook the beautiful Sutton Park, which once upon a time was named Sutton Chase.

So, how did we construct such a brand? Well we’ll tell you. We reflected the cool and contemporary feel of the apartments through a modern grey, sans-serif typeface. Partnered with the rich and vibrant photography, taken by our very own in-house professional, we formulated The Chase into one sturdy structure.

Work we created for The Chase development spanned from brand identity, to signage, various publications and a website, delivering a response that towered over the competition.

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