A reactive social media campaign as a result of the pandemic.
ExpressTest are a private covid testing company who offer a range of testing options based on travel and non-travel requirements. They are on the list of approved private covid testing companies by the Government and offer fit to fly testing, test to release testing and general PCR testing.
mooch started working with ExpressTest at the very beginning. They had just launched their brand and website and were looking for digital marketing, including social media management to roll out their services.
ExpressTest quickly took off on social media, both because we hit the market at the perfect time during the pandemic and because the messaging was clear, concise and stood out on social feeds.
The results speak for themselves really - ExpressTest generated a total of 288 sales via social media alone in just over 5 weeks and achieved a crazy £31,000 in revenue! This was one of our best social media campaigns to date.
The digital marketing team built a comprehensive social media campaign including organic and sponsored ads in a range of formats including short animations and static imagery.
