Cancel out the noise and help your brand standout from the crowd by capturing the perfect moment to market to your audience.
Here at mooch, we recognise that it’s never been harder to get noticed as a brand in a world full of devices, apps and social feeds it’s easy to get distracted.
As a marketing agency we look to cancel out the noise and help your brand standout from the crowd by capturing the perfect moment to market to your audience, when they are most likely to engage with your brand.
How you may ask? The answer is Programmatic marketing…
Programmatic explained:
As people we all have our own characteristics, personalities, likes and dislikes this is what makes us unique. So why should we all be shown the same ads? We shouldn’t. Programmatic marketing serves you ads that are tailored to you and your online profile. We match the right advert to the right person, at the right time. When they are most likely to engage with a brand or company, this is true 1 to 1 marketing. The user is happy as they see ads that are relevant to them and the company is happy because their ad is being shown to the right target audience, creating a perfect marketing synergy.
If you are interested in discovering more about Programmatic marketing and how it can help your brand stand out from the crowd... contact the mooch team below!
How does it work?
We buy the advertising space using demand side platforms which are large pieces of software, they enable us to see users online. We use algorithms and artificial intelligence within the platform to determine which users have a high propensity of engaging with our clients marketing campaigns.
All of the media buying is fully automated and autonomous running in real-time and we are able to retarget users from a company’s website and drive them back to the site, this could be to sign up to a service or buy a product.
When we retarget users and prospect them we call this a full conversion model, giving your marketing campaign the best of both worlds.
Ad formats and cross device marketing
The ad formats that can be served programmatically are; video, display and rich media.
As best practice we run all of our programmatic marketing campaigns across devices. Serving our clients ads on their target audiences’ smart phone, tablet, laptop and desktop.
What are the benefits?
The range of benefits programmatic marketing can bring are endless…
Reach the relevant consumer at the right time, so you can say goodbye to wasted impressions on your campaign and even Increase your ROI as you only pay for the consumers that may be interested in your campaign.
Finally, multichannel campaigns are beneficial, so your budget can be used dynamically across different platforms to deliver the best performance and results.
