An augmented reality experience for ABB.
ABB is the largest provider of generators to the wind industry, and the largest supplier of industrial motors and power grids worldwide. They focus highly on research and development through a huge network of corporate research centres around the world.
In the UK, ABB supply around £1bn of power and automation solutions, services and products to clients in a vast range of market sectors.
ABB were looking for a unique creative idea to stand out from the competition and engage their customers and employees.
They were looking for a solution to promote the benefits of the CPS products, which presented a challenge due to their complex and technical nature. ABB wanted the solution to enable them to generate enquiries from potential clients through data capture points.
We identified various marketing opportunities and investigated platforms to present the product and explain their features and benefits.
Due to the nature of the products ABB offer, we believed that video and augmented reality would be a great way to engage with audiences in a unique way, creating interactive experiences, contextualising and bringing ABB products to life.
The app we developed is promoted by and used along side an ABB brochure that includes trigger points. When the app recognises a trigger point, it shows videos, animations and custom built ABB product models.
