What was the challenge?
Greene King, a prominent pub retailer and brewer with a vast network of over 2,700 establishments across England, Wales, and Scotland, approached us with a unique project. Our task was to produce and edit training platform videos for their upcoming pub brand, Urban Core.
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In collaboration with Greene King, we embarked on a mission to capture the essence of Urban Core pubs — a perfect blend of quality and coziness. Our aim was to evoke a sense of familiarity and joy among existing patrons while attracting new clientele.
What did we do about it?
To bring this vision to life, we journeyed to Manchester and spent a day on set at the newly renovated Deansgate Pub, which exemplifies the distinctive atmosphere and features of the Urban Core brand of pubs.
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We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team. It's our recipe to success. Fancy a taste?