The launch of Knight Frank’s latest residential development, The Bank.
mooch partnered up with the leading real estate agent, Knight Frank; to support the launch of the Bank residential development. Our incredible digital team developed a tailored social media campaign through Facebook, Instagram and TikTok with the key objective of increasing enquiries and, therefore, apartment sales.
Alongside our stunning videography, we built a number of showreels/ short snippets of the development living space, facilities and superb location in the centre of Birmingham to ultimately give viewers on social channels the wow factor!
We knew that we really needed to emphasise the major selling points of the residential development and these included the luxury living spaces, exclusive facilities and its ideal location in the city centre of Birmingham.
Keeping in mind, the audience profile and the channel we were promoting through, we developed bespoke messaging that social media users could resonate with and find value in what the development offers.
Accompanied with stunning previews of the apartments, the specification and the outstanding facilities, we created a killer campaign that captured the right people and won sales.
We delivered a successful campaign targeting aspiring homeowners with an extremely low cost per click (£0.25 to be exact!).
